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Financing Strategies: Capitalizing to Maximize Return

Learn what sources of financing to use at what stages of your company’s lifecycle and how to negotiate the best terms

Instructed by Blair Cook

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  • Recognize and identify the needs and objectives for capital
  • Describe the financing lifecycle and recognize where a company is within the financing lifecycle
  • Identify the short-term, semi-permanent, and permanent sources of capital
  • Compare and contrast various sources of debt financing
  • Describe common terms and structures used in financing arrangements
  • Describe mezzanine financing and discuss unique features of these instruments
  • Compare and contrast the different sources of equity financing including venture capital, private equity, and initial public offerings

In this course you are going to learn about the financing strategies for your business throughout its lifecycle.  You will learn about all the various debt and equity financing arrangements at an application based level. In the debt sections of the course, you will learn about how operating lines of credit works and what to watch out for.  We will also talk about asset based lending facilities, term loans, and leasing.  Mezzanine financing is an increasingly popular way of replacing equity financing with hybrid financial instruments.  In the equity sections of the course, you will learn about venture capital, private equity, and the process of going public. 

  • This course is great for anyone working in finance or advising clients on how companies should structure their financing.
  • It’s good to have a bit of financial or accounting background to understand the concepts discussed in this course.
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Section 1 : Objectives and needs for capita

  • Lecture 1 :
  • Objectives and needs for capita Preview
  • Sure making money is important, but we all know that to make money, we usually need to spend money, and to spend money we need to have money. In this course, we are going to learn about strategically financing our business with various forms of capital. Practically every business person knows that there are basically two types of financing: debt and equity; however, beyond that the details become fuzzy. As the CFO, we are the ones that pick and choose the sources of financing for the company. Trade-offs are ongoing constantly as we mix and match each source of financing using the following dimensions of capital. The CFO also has to consider the needs for capital, there are far more than just financing major investments. Different stakeholders have different objectives for the capital employed within the business. So let's spend a moment to lay the groundwork before we begin discussing the alternatives

Section 2 : Supplier Credit

  • Lecture 1 :
  • Supplier Credit
  • An often overlooked, but important source of financing is supplier credit. There are no rules that say you have to pay cash on delivery or even pay your suppliers on time. Your customers are leveraging your balance sheet all the time, is it because they forgot to pay your invoice or do they recognize the financial advantage of stretching their payables. Let's spend a moment talking about supplier credit as a strategic source of capital for your business.

Section 3 : Debt Financing

  • Lecture 1 :
  • Debt Financing
  • Debt financing is our proverbial sword. Adding debt to our capital structure adds what is called financial leverage. We are leveraging other people's money, which in most instances is cheaper than finding an equity partner. The downside of leverage is that you need to be darn sure you can pay back the lender or it's your lender then ends up controlling your business. There are many, many different forms of debt financing and we will focus in on a few of the more traditional sources of what is called senior debt, which is another term for secured lending. If you've got assets to pledge as collateral, you can access dirt cheap money. Let's learn more in this lesson.

Section 4 : Mezzanine Financing

  • Lecture 1 :
  • Mezzanine Financing
  • Now here is a form of financing that few CFO's have exposure to, but is increasingly common in capital markets as investors seek more yield type instruments. This type of financing is a special layer of financing that lies between debt and equity on the balance sheet because in part, it resembles elements of both. We have used a lot of mezzanine type instruments in the companies I have been involved with for a variety of reasons. In this lesson, I’ll tell you more.

Section 5 : Equity Financing

  • Lecture 1 :
  • Equity Financing
  • We have now arrived at the equity section of the balance sheet and our first stop is most likely to be at a venture capitalist after we have exhausted our personal savings or funds from an angel investor. Venture capital is a unique business model because it is adapted to the high risk of failure of start up companies. As your company exits the development stage of its lifecycle, you hopefully have a proven product and a substantial market opportunity ahead of you. This is the point where late stage venture capital financings will eventually give way to private equity. However, private equity is not only limited to this situation and you'll find private equity in any number of scenarios, whether it's as part of a management buyout or a turn around situation. Private equity partners, like venture capitalists, often bring both capital and expertise to your company. If you've survived and thrived in all the earlier phases of your lifecycle and enormous upside potential still exists in your business model, you may have a company that would be of interest to a broader group of retail and institutional investors. Finally, we tackle how you go public.

Section 6 : Case Study in Financing Strategy

  • Lecture 1 :
  • Case Study in Financing Strategy
  • Let's see all the previous lessons in action so that you get the look and the feel of how you approach financing your business. This case study uses a leveraged buyout to show how debt, mezzanine debt, and private equity are brought into the company to enable a management team to buyout an exiting shareholder. Watch this lesson to see it all in action.

Section 7 : Calculating the cost of lease financing

  • Lecture 1 :
  • Calculating the cost of lease financing
  • In this bonus lesson, we will look at calculating the cost of lease financing. This cost is often not explicitly stated so you need to do a bit of financial analysis to determine its true cost to compare against other sources of financing.
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Blair Cook,

Blair is a many-time corporate director, CFO, author, speaker, educator, innovator, and thought leader. His educational videos of accounting and finance have million of views on YouTube. He has keynoted and spoken at national conferences from New York to Toronto. Along with Jen, he co-hosts CPA Canada’s podcast series “CPA Success Podcast.” He works with real businesses to experiment with theories and practices developed both in the academic and real world. He then shares these experiences and stories with others of what works, what doesn’t, and what was learned. He is the author of The Illiterate Executive: An Executive’s Handbook for Mastering Financial Acumen.
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