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  • How to use the Google Ads to drive traffic and sales for your business
  • Understand the main campaign types
  • Track your performance and understand key metrics
  • Launch successful Google Ads campaigns
  • Create your first Google Ads campaign
  • Optimise you campaigns for best performance

Learn how to promote your business using Google Ads – the world's leading online advertising platform and a great opportunity for entrepreneurs.
 
Use Google Ads to promote your business and boost your income. You don't need any prior knowledge of online advertising or technical skills - if you can use a web browser, you are good to go!
 
This course is by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $4 million/year. Trevor Ginn has over ten years of experience selling online. The course covers:
 
 
 
Account setup
 
Setting goals and objectives
 
Search Campaigns
 
Display Campaigns
 
Shopping Campaigns
 
Google Merchant centre
 
Reporting and Metrics
 
Targeting
 
Each section has a written course summary, and once purchased, this course is available to students forever.
 
Course content and overview
 
This course is for you if you are a Google Ads newbie or an experienced advertiser looking to improve your sales. You will learn about how to use Google Ads from start to finish. The course comprises over 10 detailed sections, each tackling an aspect of the Google Ads platform. At the end of the course, you will be able to:
 
 
 
Select the right campaign type for your objectives
 
Create successful Google Ads campaigns
 
Target your ads effectively
 
Create compelling Ads
 
Understand key metrics and generate product reports
 
Optimise your ads for better performance
 
This course distils the instructor's enormous experience in online advertising and eCommerce 40+ digestible lessons. He is always happy to answer email questions and loves hearing from students.

  • No prior knowledge or experience of selling online is required before starting this course. You will, however, require basic computer and internet skills.
  • A computer with an internet connection! You will also need a text editor (e.g. Microsoft word or Google Docs) and a spreadsheet (e.g. Microsoft excel or Google sheets).
  • This course is suitable people who are new to Google Ads, but will also be of interest to existing users who are looking to improve their sales.
  • This course includes downloadable guides which are a great reference for sellers of all abilities.
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  • Section 1 : Introduction to Google Ads 4 Lectures 00:16:58

    • Lecture 1 :
    • Lecture 2 :
    • Why Paid Search
    • Lecture 3 :
    • Search Engine Marketing Search Engine Optimisation and Paid Search
    • Lecture 4 :
    • Intro to Google Ads
  • Section 2 : Google Ads Basics 4 Lectures 00:14:58

    • Lecture 1 :
    • Google Account Settings
    • Lecture 2 :
    • Ad Auction And Ranking
    • Lecture 3 :
    • Bidding strategies
    • Lecture 4 :
    • Budgets
  • Section 3 : Creating Google Ads campaigns 5 Lectures 00:32:18

    • Lecture 1 :
    • Google Ads Campaign types
    • Lecture 2 :
    • Choosing Campaign objectives
    • Lecture 3 :
    • Ad account structure
    • Lecture 4 :
    • Campaign Settings
    • Lecture 5 :
    • Targeting options
  • Section 4 : Search Ads 7 Lectures 00:46:59

    • Lecture 1 :
    • Creating Search Ads
    • Lecture 2 :
    • Writing successful text ads
    • Lecture 3 :
    • Keyword Research
    • Lecture 4 :
    • Keyword Planner
    • Lecture 5 :
    • Keyword Matching
    • Lecture 6 :
    • Dynamic Search Ads
    • Lecture 7 :
    • Optimising Search Ads
  • Section 5 : Display Ads 3 Lectures 00:14:03

    • Lecture 1 :
    • Display Ads - Intro
    • Lecture 2 :
    • Creating Display Ads
    • Lecture 3 :
    • Optimising display ads
  • Section 6 : Google Shopping Ads 6 Lectures 00:44:46

    • Lecture 1 :
    • Google Shopping Ads Intro
    • Lecture 2 :
    • Google Merchant Centre Introduction
    • Lecture 3 :
    • Optimising feed
    • Lecture 4 :
    • Merchant centre settings
    • Lecture 5 :
    • Creating Google shopping campaigns
    • Lecture 6 :
    • Optimising Google shopping
  • Section 7 : Reporting and Analytics 5 Lectures 00:31:45

    • Lecture 1 :
    • Important Metrics
    • Lecture 2 :
    • Insights
    • Lecture 3 :
    • Reports
    • Lecture 4 :
    • Dashboards
    • Lecture 5 :
    • Conversion tracking
  • Section 8 : Tools 2 Lectures 00:08:15

    • Lecture 1 :
    • Google ads editor
    • Lecture 2 :
    • Shared Libraries
  • Section 9 : Performance Max Campaigns: Google Ads Quick Star 1 Lectures 00:07:36

    • Lecture 1 :
    • Performance Max
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Trevor Ginn is the founder of VendLab, an eCommerce agency specialising in multi-channel eCommerce. Trevor has been trading online for over 10 years and alongside his consulting business runs several eCommerce businesses which trade successfully on Amazon, eBay, Google shopping as well as several other international channels. When not thinking about eCommerce, Trevor loves climbing, mountain biking and reading.
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