Digital Marketing with Google Adwords & Facebook Marketing, Google Ads with Facebook ads

Digital marketing with Google Adwords & Facebook Marketing for entrepreneurs, webmasters, founders & local businesses

Instructed by Akhilendra Singh

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  • Drive traffic to your website or business with adwords and facebook
  • Learn to setup facebook page, groups, messenger and videos for business promotion
  • Get Calls and Text Messages to your business with adwords and facebook
  • Use Video marketing to promote your business with adwords and facebook
  • Learn to use facebook advertising to promote your business
  • Effectively Setup & use Google's Search, Display and other campaign's type to drive your business
  • Use Business Model Canvas, BCG & Chasm to evaluate & position your business to improve your revenue.
  • Learn Google adwords alternatives which are cheaper and can deliver greater value for your business, this is especially applicable for local business owners.
  • Learn conversion setup, attribution model, keyword research and Remarketing
  • Launching your own marketing campaign using the template provided with this course

Digital marketing with Google Adwords & Facebook Marketing for entrepreneurs, webmasters, founders & local businesses. This course focuses on practical application of adwords, facebook ads and its alternatives for PPC Marketing. Learn tips & techniques to develop & deploy your own marketing strategy. Free marketing plan template and learn how to use it.

Carefully examine and evaluate adwords, facebook tools and its alternatives, select appropriate tool to deliver better ROI for your investment.

In this course, primary objective is digital marketing and how to use different tools to promote a business. By end of this course, you will know how to select a appropriate advertising platform for your business need. In fact, I encourage you to look for better alternatives to improve your ROI.

 

Course content can be divided into following Topics;

  1. Business strategy and steps needed to launch a successful marketing campaign for a existing or a new business. We will cover BCG Matrix, Business Model Canvas and Chasm in the course. You will learn the practical application of these important and established business concepts.
  2. Adwords where we cover adwords in detail with focus on our target audience which is mentioned above. We will setup all kind of campaigns and conversions also. 
  3. We will learn automated bidding strategies.
  4. We will address Quality Score, Search Intent & Search Context.
  5. We will also perform comparison with other advertising platforms like facebook ads, linkedin, Bing etc to figure out the best available options for your business. So few businesses may opt for other tools instead of adwords.
  6. Alternatives for local businesses.
  7. Facebook Marketing with focus on social media optimization for free tools like facebook page, group, live(video) and messenger.
  8. We will also cover facebook advertising to address all the options offered by facebook for paid promotion.
  9. Facebook marketing will also include using facebook for lead generation.
  10. You will learn to create your own custom target audience using various facebook options.
  11. Overall all the information about Facebook and Adwords marketing to launch your campaign using these tools and grow your business.
  12. By the end of this course, you will be to create a campaign plan and launch your business. You will get the template with this course which will list all the important steps needed for business or marketing launch.

  • Gmail or Google ID, if you don't have one, you can create your free ID at Google
  • You will need a business or website to use google adwords but you can still enroll and learn adwords if you don't have these right now.
  • Facebook ID
  • Excellent Internet Access
  • Entrepreneurs who are looking to promote their business
  • DIY webmasters and bloggers
  • Professionals like Doctors, Lawyers, Agents etc who are looking to use adwords and Facebook Marketing to promote their business
  • Local Business Owners who are looking to use adwords or its alternatives to promote their businesses.
  • Who want to learn digital marketing, google adwords & facebook marketing
  • Youtubers
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Section 1 : Marketing Before Adwords

  • Lecture 1 :
  • Course introduction with details on target audience and course structure, please start here.
  • Lecture 2 :
  • Business Strategy with Business Model Canvas, BCG & Chasm
  • Learn how to use business concepts like Business Model Canvas, BCG Matrix & Chasm to evaluate your business's current standing and plan its future strategies. These are very effective techniques and should be part of any business strategy.
  • Lecture 3 :
  • Think with google & google trend
  • Think with Google to effective create your marketing strategies.
  • Lecture 4 :
  • Facebook vs Adwords latest
  • We are going to compare Facebook ads with ads and see if it is a good product fit for your business needs. Google adwords is usually more expensive than Facebook ads so can it deliver better ROI to compensate.
  • Lecture 5 :
  • Linkedin Vs Adwords
  • Linkedin with its unique set of customer base, could be better option than adwords for you. We are going to compare these two in this video.
  • Lecture 6 :
  • Bing Ads vs Adwords
  • Bing still controls 10 - 20% of search industry's market share, let's see if this can serve our purpose because everybody is chasing adwords and it could be cheaper and better for us.
  • Lecture 7 :
  • Google adwords alternatives for local businesses
  • In this video, we quickly cover few more alternatives for local businesses. These alternatives can be used by all kind of businesses but in this video, our focus is local business.

Section 2 : Adword's Fundamentals

  • Lecture 1 :
  • Google dashboard & Navigation
  • We will go through adwords dashboard and navigate through it to get used to it.
  • Lecture 2 :
  • Search Context & Keyword Research
  • We are going to start with something which is the starting point of all the search queries, which is search intent & then we will talk about search context along with keyword research.
  • Lecture 3 :
  • Quality Score & Google's Auction Methodology
  • Quality score is key to success in adwords marketing and we will see how it impacts your ranking in google's second price auction methodology.
  • Lecture 4 :
  • Ad Extension
  • Ad extensions are vital to success of your marketing campaign and in this video, we will cover them in detail.
  • Lecture 5 :
  • Select a Optimum Bidding strategy
  • Automated bidding strategies can do wonders for your campaign but you need to select the right one. We will learn about bidding strategies in this video.
  • Lecture 6 :
  • Conversion setup and attribution model
  • Do you wonder about attribution models in conversion setup like last click attribution? Don't worry, we will cover conversion setup and attribution models in this video.

Section 3 : Setup Your Campaigns

  • Lecture 1 :
  • Campaign Setup Fundamentals
  • Before we jump into campaign setup, let's go through few fundamental.
  • Lecture 2 :
  • Start with Your Video Marketing Campaign
  • let's start with one of the most important content type in today's digital world, video. In this section, we will start with the campaign setup for video.
  • Lecture 3 :
  • Finish Video Campaign Setup
  • We will cover video targeting and finish your video campaign setup.
  • Lecture 4 :
  • Call Campaign Setup- Awesome for Local Businesses & Agencies
  • Call Only campaigns are very good options for local businesses and agencies. In this video, we will are going to setup your call only campaign
  • Lecture 5 :
  • Search Campaign Setup- Express Interest on Your website
  • In this search campaign, our goal is get your visitors from expressing interest on your website.
  • Lecture 6 :
  • Search Network Only- Buy & Visit Your Website Goal
  • Continuing with search campaigns, now we will walk through Buy and website visit options.
  • Lecture 7 :
  • Display Network Campaign
  • Display campaigns are very common and very effective for re-marketing. We will setup your display campaign in this video.
  • Lecture 8 :
  • Setup Your Shopping Campaign
  • Let's briefly cover merchant account and shopping campaigns in adwords.
  • Lecture 9 :
  • Promote Your Mobile App
  • Let's briefly cover mobile app promotion campaigns in adwords.
  • Lecture 10 :
  • Use Youtube to launch Video Campaigns
  • This time we are going to use Youtube's dashboard to launch our video promotion campaign.

Section 4 : Adwords Summary

  • Lecture 1 :
  • BCG Matrix for Keyword's Performance Review
  • Use BCG matrix for keyword's performance review, categories them and reinvest to further improve the performance of your campaigns.
  • Lecture 2 :
  • Remarketing - Retargeting your visitors
  • Lecture 3 :
  • Adwords Reporting- Use them to review your campaigns
  • Let's go through adwords reporting to cover the basic and see how we can use it to gain insight into our campaigns.

Section 5 : Putting Everything Together

  • Lecture 1 :
  • Launch Your Marketing Campaign- With or Without Adwords
  • Now we are going to put together everything in this video and create a marketing plan for your launch. This is a detailed step by step launch plan where I am walking through the steps and you should follow along entering data for your plan.
  • Lecture 2 :
  • KPI Selection for your campaign
  • In this lecture, we are going to talk about available performance indicators and how we can select a appropriate one for our campaign, remember, rinse and repeat.

Section 6 : Facebook Marketing

  • Lecture 1 :
  • Social Media & Facebook Marketing Introduction & Overview
  • Facebook marketing introduction with touching upon the topic of social media marketing and why it is important.
  • Lecture 2 :
  • Facebook Marketing & Advertising- A Step Further
  • Let's dive deeper into facebook marketing and understand the universe of Facebook advertising.
  • Lecture 3 :
  • Facebook Group For Business
  • Let's create our Facebook Group and see how we can use it for business purpose
  • Lecture 4 :
  • Facebook Page Introduction- Optimize It
  • Facebook Page introduction with focus on creating your facebook page and walking through some of the initial but important settings.
  • Lecture 5 :
  • Facebook Page General Settings & Optimization
  • Facebook general settings and how we should optimize to get free likes and expansion.
  • Lecture 6 :
  • Facebook Page & More Optimization
  • Lecture 7 :
  • Facebook Page- Navigation & Best Practices
  • We will walk through facebook page navigation and best practices.
  • Lecture 8 :
  • Audience Selection- Select Your Audience
  • Let's start with our Audience selection, we will cover basic targeting options in Facebook.
  • Lecture 9 :
  • Facebook Audience- Dive Deeper
  • Let's dive deeper into audience creation and how we can use audience insight to create custom audiences. Please refer to resource attached with last video.
  • Lecture 10 :
  • Facebook Advance Audience Selection Technique
  • In this lecture, we are going to cover a advance and very useful technique for building a custom audience
  • Lecture 11 :
  • Facebook Custom Audience
  • In this video, we will use Facebook's audience builder platform to learn few more techniques of audience building.
  • Lecture 12 :
  • Facebook Engagement Driven Audience
  • In this lecture, we will see how to create custom audience using facebook based engagement with your content like page, videos etc.
  • Lecture 13 :
  • Facebook Lookalike Audience & More
  • Let's create lookalike audience to quickly expand our audience base.
  • Lecture 14 :
  • Facebook Pixel Implementation & How To Use It
  • In this lecture, we will learn how to implement Facebook pixel on your website and why we should be doing it.
  • Lecture 15 :
  • Facebook Page Promotion for Brand Awareness & Engagement
  • Let's start with Facebook page promotion and learn how it can be one of the most powerful tool in your marketing.
  • Lecture 16 :
  • Facebook Boost Post
  • In this lecture, we will walk through process of promoting your post on facebook and how to use it for brand promotion.
  • Lecture 17 :
  • Facebook Boost Event
  • Similar to last lecture, but in this lecture, we are going to focus on event.Learn how to create them or use them to grow your business
  • Lecture 18 :
  • Facebook CTA and Offers
  • In this lecture, we will learn how to use various Facebook CTAs and offers to promote our business.
  • Lecture 19 :
  • Facebook Messenger For Marketing
  • In this lecture, we will learn how to use Facebook messenger for business, it can be one of the most important tools in your marketing kit, especially for local businesses & professionals.
  • Lecture 20 :
  • Optimize your Campaigns for Conversion
  • We are going to cover Conversion campaign objective and how we can use these campaigns to grow our business.
  • Lecture 21 :
  • Instagram setup for Business
  • Let's setup your instagram setup for business.
  • Lecture 22 :
  • Email Marketing & Lead Generation with Facebook
  • Facebook can be used for lead generation and it is very good at that, in this lecture we will cover that.
  • Lecture 23 :
  • Facebook Reporting
  • In this short video, we will go through necessary elements of facebook reporting.
  • Lecture 24 :
  • Marketing Plan updated with Facebook Advertising
  • We created our marketing plan at the end of adwords section, we are going to revise and update that plan with facebook marketing now.
  • Lecture 25 :
  • Facebook Marketing Conclusion
  • List of facebook tools and guidance for your journey from here.

Akhilendra Singh,

Hi, My name is Akhilendra Singh. I am a Business Analyst with a Fortune 500 company and have been practicing business analysis for over 10 years now. I am a MBA, Certified Business Analyst Professional(CBAP), Certified scrum product owner, Professional Scrum Master I and quite a few other certifications on machine learning, innovation, entrepreneurship and product design. I created my site akhilendra.com where I share information about machine learning, business analysis and various other fields. I have been a webmaster for over 8 years now & in these 8 years, i have learned a lot about digital marketing space which i intend to share through my courses. If you have any question about my courses or any question at all, just message me at; Email- info@akhilendra.com Website- http://akhilendra.com Linkedin Profile- https://www.linkedin.com/in/akhilendra-singh-cbap-28459315/
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