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  • Understand how search engines work including crawling, indexing and ranking
  • Learn how to use Google Search Console to monitor search engine performance and identify errors
  • Research keywords the most appropriate keywords for which to optimise your site
  • The importance of link building and link building strategies
  • Local SEO: Driving traffic to your local business
  • Monitoring keyword performance
  • Black Hat and What Hat SEO. Avoiding falling foul of Google's rules
  • Technical SEO: Configuring your website to maximise search engine performance
  • On-Page SEO: How to write optimise content

Learn how to grow your website’s natural search engine traffic from Google and Bing – the world’s largest Search Engines. Search Engine Optimisation is one of the most cost-effective marketing channels and a great opportunity for entrepreneurs to increase sales.
 
This course is taught by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $5 million/year. Trevor Ginn has over 15 years of generating sales through organic search engine traffic. He will show you how to:
 
Understand how Search Engines work, including crawling, indexing and ranking
 
Identify the best links for your business and start a link-building campaign
 
Avoid breaking Google’s rules
 
Optimise your site for search (Technical SEO)
 
Research and identify the best keywords for your business
 
Identify the different elements of an HTML page and how they contribute to your performance
 
Create Search Engine Optimised Content (On-Page)
 
Track your performance using Google Search Console and fix errors
 
Monitor your natural search performance
 
Each section has a written course summary, and once purchased, this course is available to students forever.
 
Course content and overview
 
This course is for you if you have just launched a new website or are a more experienced website owner looking to increase natural search engine traffic and boost sales. The course comprises of 8 detailed sections, each of which tackles an aspect of Search Engine Optimisation. After completing the course, you will be able to:
 
Ensure your site setup will maximise performance
 
Select the right keywords for your business
 
Create Search Engine Optimised content
 
Launch a link-building campaign
 
Optimise your business for local search
 
This course distils the instructor’s enormous experience of search engines and selling online into 25+ digestible lessons. He is always happy to answer questions and loves hearing from students.

  • No prior knowledge or experience of selling online is required before starting this course. You will, however, require basic computer and internet skills.
  • A computer with an internet connection! You will also need a text editor (e.g. Microsoft word or Google Docs) and a spreadsheet (e.g. Microsoft excel or Google sheets).
  • This course is suitable people who are new to SEO (Search Engine Optimisation), but will also be of interest to website owners who are looking to improve their organic traffic.
  • This course includes downloadable guides which are a great reference for sellers of all abilities.
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  • Section 1 : Introduction 4 Lectures 00:18:08

    • Lecture 1 :
    • Lecture 2 :
    • Why SEO
    • Lecture 3 :
    • Anatomy of the Search Engine Result Page(SERP)
    • Lecture 4 :
    • Natural Search vs Paid Search
  • Section 2 : How Search Engines work 2 Lectures 00:11:39

    • Lecture 1 :
    • Indexing and Crawling
    • Lecture 2 :
    • Ranking
  • Section 3 : Elements of Search Engine Optimisation 2 Lectures 00:05:22

    • Lecture 1 :
    • Elements of SEO
    • Lecture 2 :
    • Black Hat vs White Hat SEO
  • Section 4 : Technical SEO 3 Lectures 00:20:01

    • Lecture 1 :
    • Maximising index inclusion
    • Lecture 2 :
    • Domain, brand and Spam ranking factors
    • Lecture 3 :
    • Technical SEO - Site Configuration
  • Section 5 : On Page SEO 3 Lectures 00:32:23

    • Lecture 1 :
    • What is On-Page SEO
    • Lecture 2 :
    • Keyword Research
    • Lecture 3 :
    • Creating Optimised Content
  • Section 6 : Off Site SEO 4 Lectures 00:29:55

    • Lecture 1 :
    • What is Off-Page SEO
    • Lecture 2 :
    • Link Building & Why it is important
    • Lecture 3 :
    • Link Building Strategies
    • Lecture 4 :
    • Local SEO
  • Section 7 : Google Search Console 2 Lectures 00:02:57

    • Lecture 1 :
    • How to use Google Search Console
    • Lecture 2 :
    • Monitoring Keyword Ranking
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Trevor Ginn is the founder of VendLab, an eCommerce agency specialising in multi-channel eCommerce. Trevor has been trading online for over 10 years and alongside his consulting business runs several eCommerce businesses which trade successfully on Amazon, eBay, Google shopping as well as several other international channels. When not thinking about eCommerce, Trevor loves climbing, mountain biking and reading.
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