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This plan includes

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  • Set up and authenticate your own branded email sending domain
  • Maximising email deliverability and avoiding Spam folder
  • Create popular email automations to drive repeat purchases
  • Email writing and design best practice
  • Key email metrics and reporting
  • Email segmenting and tagging
  • Creating and organising your MailChimp audience
  • Using third party integrations including Shopify

Send email marketing campaigns using MailChimp – the world's leading email marketing platform and a great opportunity for entrepreneurs.
Use MailChimp to promote your business and boost your income. You don't need any prior knowledge of email marketing or technical skills - if you can use a web browser, you are good to go!
This course is by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $4 million/year. Trevor Ginn has over ten years of experience selling online. The course covers:
Maximising email deliverability
Use and authenticate your own domain for email marketing
Implement popular email automation
Email content and design best practice
Reporting and metrics
Third-party integrations including Shopify
Each section has a written course summary, and once purchased, this course is available to students forever.
Course content and overview
This course is for you if you are a email marketing newbie or an experienced advertiser looking to improve your sales. You will learn about how to use MailChimp from start to finish. The course comprises over 8 detailed sections, each tackling an aspect of the MailChimp platform. At the end of the course, you will be able to:
Collect emails and build your list
Segment your listing using tags
Create email marketing campaigns using MailChimp
Create emails which drive traffic and convert
Integrate your MailChimp with Shopify
Use analytics to understand your performance
This course distils the instructor's enormous experience in online advertising and eCommerce 20+ digestible lessons. He is always happy to answer email questions and loves hearing from students.

  • No prior knowledge or experience of email marketing or MailChimp is required before starting this course. You will, however, require basic computer and internet skills.
  • A computer with an internet connection! You will also need a text editor (e.g. Microsoft word or Google Docs) and a spreadsheet (e.g. Microsoft excel or Google sheets).
  • This course is suitable people who are new to email marketing and MailChimp, but will also be of interest to existing users who are looking to improve their sales.
  • This course includes downloadable guides which are a great reference for sellers of all abilities.
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  • Section 1 : Introduction 2 Lectures 00:07:12

    • Lecture 1 :
    • Lecture 2 :
    • Why Email Marketing
  • Section 2 : Email Deliverability 3 Lectures 00:13:04

    • Lecture 1 :
    • Email Deliverability
    • Lecture 2 :
    • Email Delivery Best Practices
    • Lecture 3 :
    • MailChimp Email Domain Authentication
  • Section 3 : Integrating Mailchimp with your website 2 Lectures 00:06:54

    • Lecture 1 :
    • MailChimp <> WordPress integration
    • Lecture 2 :
    • MailChimp <> Shopify integration
  • Section 4 : Building & organising your email list 8 Lectures 00:41:16

    • Lecture 1 :
    • Collecting Emails
    • Lecture 2 :
    • Audiences in Mailchimp
    • Lecture 3 :
    • Audience Dashboard and Settings
    • Lecture 4 :
    • Audience Inbox
    • Lecture 5 :
    • MailChimp embedded forms
    • Lecture 6 :
    • Pop up forms
    • Lecture 7 :
    • Landing Pages
    • Lecture 8 :
    • Organising your Mailchimp Audience with Segments, Tags & Groups
  • Section 5 : Creating Email Campaigns 5 Lectures 00:25:26

    • Lecture 1 :
    • Email Campaign Best Practices
    • Lecture 2 :
    • Email Copy Best Practice
    • Lecture 3 :
    • Email Design Best Practice
    • Lecture 4 :
    • Creating a Campaign in MailChimp
    • Lecture 5 :
    • MailChimp Campaign manager
  • Section 6 : Email Journeys 2 Lectures 00:10:49

    • Lecture 1 :
    • Introduction to Email Journeys (a.k.a. Automations)
    • Lecture 2 :
    • Creating MailChimp Email Journeys
  • Section 7 : Monitoring Email Marketing Performance 5 Lectures 00:18:33

    • Lecture 1 :
    • Email Marketing Metrics
    • Lecture 2 :
    • Email Dashboard
    • Lecture 3 :
    • Audience Analytics
    • Lecture 4 :
    • Email Reports
    • Lecture 5 :
    • Custom Reports
  • Section 8 : Resources 1 Lectures

    • Lecture 1 :
    • Resources
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Trevor Ginn is the founder of VendLab, an eCommerce agency specialising in multi-channel eCommerce. Trevor has been trading online for over 10 years and alongside his consulting business runs several eCommerce businesses which trade successfully on Amazon, eBay, Google shopping as well as several other international channels. When not thinking about eCommerce, Trevor loves climbing, mountain biking and reading.
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