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Social Media Success for Small Business

Get the most out of Social Media for your social media marketing activities

Instructed by Barend Potgieter

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  • Define your business goals and match them to measurable social media objectives.
  • Describe their ideal target market and use this information for social media ad targeting
  • Define a content strategy to meet the ideal customer’s needs

Social media Success for Small Business offers a Step-by-step guide to getting the most out of Social Media for your small business without breaking the bank, hiring someone new or wasting a lot of time.

The course is structured around a central Case Study and we refer back to this real-world case study in each section to make the lessons and tactics learned come to life.

Social Media Success for Small Business offers a Workbook with relevant exercises for each section. Once completed you'll have a detailed Social Media strategy that you can implement immediately, a thorough understanding of the course material and enough tips to get you started on your way to Social Media success.

I created this course based on my personal experience in training small business owners and entrepreneurs in the art of Social Media and digital marketing. If you are a small business owner, self-employed or starting a home business, this course will give you the tools and insight to use Social Media to achieve your business goals.

  • This course is very practical and best suited for individuals with a n existing business or business idea that want to dive right in and get started. Having an existing social media presence for your business is advantageous, but by no means required, as the course deals with building a strategy from the ground up.
  • This course is for anyone who maintains a social media presence for their business.
  • Small Business Owners
  • Entrepreneurs
  • Creative entrepreneurs (Artists, designers etc)
  • Home Business Owners
  • Digital and Traditional Marketers unfamiliar with Social Media
  • Professionals starting a home business for additional income
  • Students or prospective digital marketing professionals
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Section 1 : Welcome and Introduction

  • Lecture 1 :
  • Welcome to Social Media Success Preview
  • Welcome to Social Media Success for Small Business! This course is designed to help you use social media and social media advertising in a targeted and effective manner to help you achieve your business goals.
  • Lecture 2 :
  • An introduction to our main Case Study
  • In this lecture we take a look at the key case study that we’ll use throughout the course, PhotoBLOX. You’ll find out what the business does, and why they had such success on Social Media

Section 2 : Business Objectives and Social Media Objectives

  • Lecture 1 :
  • Business Objectives - The SMART Framework
  • In this lecture, we’ll cover the famous SMART framework, an effective tool to use to determine your business goals.
  • Lecture 2 :
  • SMART to Social
  • In this lecture, we’ll take your defined SMART business objectives, and map them back to measurable social media metrics that you can track to see if your social media marketing is successful or not.

Section 3 : Target Market

  • Lecture 1 :
  • Define your Target Market
  • Learn how to construct Target Market personas to represent your target market and give direction to your marketing communication.
  • Lecture 2 :
  • Target Market Personas in Action
  • See real life examples of Target Market Personas in action and construct your own.

Section 4 : Get to grips with your Content Strategy

  • Lecture 1 :
  • Introduction to content strategy
  • Learn what a Content Strategy is and what it needs to do for your social media marketing.
  • Lecture 2 :
  • Define your content pillars
  • Learn about content pillars through examples, and how they relate to your content strategy. Then define your own content pillars that are relevant to your business.
  • Lecture 3 :
  • Content Tone
  • Define your brand and business tone of voice for Social Media for different situations and content pillars.
  • Lecture 4 :
  • Content Rules
  • What can or can’t you say on social media? What rules do you need to stick to in order to stay in line with your brand image? In this lecture you’ll learn about content rules and draw up your own
  • Lecture 5 :
  • Content Calendar

Section 5 : Social Media Posts: Best Practice

  • Lecture 1 :
  • Best practice for Facebook posts
  • Learn what makes up a good Facebook post, by studying examples and create your own.
  • Lecture 2 :
  • Best practice for Twitter posts
  • Learn what makes up a good Twitter post, by studying examples and create your own.
  • Lecture 3 :
  • Best practice for Instagram posts
  • Learn what makes up a good Instagram post, by studying examples and create your own.
  • How do i access the course after purchase?

    Once you purchase a course (Single course or Subscription), you will be able to access the courses instantly online by logging into your account. Use the user name & password that you created while signing up. Once logged in, you can go to the "My Courses" section to access your course.
  • Are these video based online self-learning courses?

    Yes. All of the courses comes with online video based lectures created by certified instructors. Instructors have crafted these courses with a blend of high quality interactive videos, lectures, quizzes & real world projects to give you an indepth knowledge about the topic.
  • Can i play & pause the course as per my convenience?

    Yes absolutely & thats one of the advantage of self-paced courses. You can anytime pause or resume the course & come back & forth from one lecture to another lecture, play the videos mulitple times & so on.
  • How do i contact the instructor for any doubts or questions?

    Most of these courses have general questions & answers already covered within the course lectures. However, if you need any further help from the instructor, you can use the inbuilt Chat with Instructor option to send a message to an instructor & they will reply you within 24 hours. You can ask as many questions as you want.
  • Do i need a pc to access the course or can i do it on mobile & tablet as well?

    Brilliant question? Isn't it? You can access the courses on any device like PC, Mobile, Tablet & even on a smart tv. For mobile & a tablet you can download the Learnfly android or an iOS app. If mobile app is not available in your country, you can access the course directly by visting our website, its fully mobile friendly.
  • Do i get any certification after completing the course?

    Yes. Once you succesfully complete any course on Learnfly marketplace, you get a certiifcate of course completion emailed to you within 24 hours with your name & the Learnfly badge. You can definately brag about it & share it on your social media or with friends as one of your achievement. Click here to view the sample certificate Click Here
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    If you buy a single course, that course is accessible to you for a lifetime. If you go for a premium subcription, you can access all the courses on Learnfly marketplace till your subscription is Active.
  • Whats the difference between Single Course Purchase & Go Premium option?

    With Single Course Purchase, you only get an access of one single course. Whereas, with premium monhtly or annual subscription, you can access all the existing or new courses on learnfly marketplace. You can decide what option suits you the best and accordingly you can make your purchase.
  • Is there any free trial?

    Currently, we don't have any free trial but it may be available in near future.
  • What is the refund policy?

    We would hate you to leave us. However, if you are not satisfied, you can ask for a full refund within 30 days & we will be happy to assist you further.
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