Social Media Success for Small Business

Get the most out of Social Media for your social media marketing activities

Instructed by Barend Potgieter

  • Define your business goals and match them to measurable social media objectives.
  • Describe their ideal target market and use this information for social media ad targeting
  • Define a content strategy to meet the ideal customer’s needs

Social media Success for Small Business offers a Step-by-step guide to getting the most out of Social Media for your small business without breaking the bank, hiring someone new or wasting a lot of time.

The course is structured around a central Case Study and we refer back to this real-world case study in each section to make the lessons and tactics learned come to life.

Social Media Success for Small Business offers a Workbook with relevant exercises for each section. Once completed you'll have a detailed Social Media strategy that you can implement immediately, a thorough understanding of the course material and enough tips to get you started on your way to Social Media success.

I created this course based on my personal experience in training small business owners and entrepreneurs in the art of Social Media and digital marketing. If you are a small business owner, self-employed or starting a home business, this course will give you the tools and insight to use Social Media to achieve your business goals.

  • This course is very practical and best suited for individuals with a n existing business or business idea that want to dive right in and get started. Having an existing social media presence for your business is advantageous, but by no means required, as the course deals with building a strategy from the ground up.
  • This course is for anyone who maintains a social media presence for their business.
  • Small Business Owners
  • Entrepreneurs
  • Creative entrepreneurs (Artists, designers etc)
  • Home Business Owners
  • Digital and Traditional Marketers unfamiliar with Social Media
  • Professionals starting a home business for additional income
  • Students or prospective digital marketing professionals
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Section 1 : Welcome and Introduction

  • Lecture 1 :
  • Welcome to Social Media Success Preview
  • Welcome to Social Media Success for Small Business! This course is designed to help you use social media and social media advertising in a targeted and effective manner to help you achieve your business goals.
  • Lecture 2 :
  • An introduction to our main Case Study
  • In this lecture we take a look at the key case study that we’ll use throughout the course, PhotoBLOX. You’ll find out what the business does, and why they had such success on Social Media

Section 2 : Business Objectives and Social Media Objectives

  • Lecture 1 :
  • Business Objectives - The SMART Framework
  • In this lecture, we’ll cover the famous SMART framework, an effective tool to use to determine your business goals.
  • Lecture 2 :
  • SMART to Social
  • In this lecture, we’ll take your defined SMART business objectives, and map them back to measurable social media metrics that you can track to see if your social media marketing is successful or not.

Section 3 : Target Market

  • Lecture 1 :
  • Define your Target Market
  • Learn how to construct Target Market personas to represent your target market and give direction to your marketing communication.
  • Lecture 2 :
  • Target Market Personas in Action
  • See real life examples of Target Market Personas in action and construct your own.

Section 4 : Get to grips with your Content Strategy

  • Lecture 1 :
  • Introduction to content strategy
  • Learn what a Content Strategy is and what it needs to do for your social media marketing.
  • Lecture 2 :
  • Define your content pillars
  • Learn about content pillars through examples, and how they relate to your content strategy. Then define your own content pillars that are relevant to your business.
  • Lecture 3 :
  • Content Tone
  • Define your brand and business tone of voice for Social Media for different situations and content pillars.
  • Lecture 4 :
  • Content Rules
  • What can or can’t you say on social media? What rules do you need to stick to in order to stay in line with your brand image? In this lecture you’ll learn about content rules and draw up your own
  • Lecture 5 :
  • Content Calendar

Section 5 : Social Media Posts: Best Practice

  • Lecture 1 :
  • Best practice for Facebook posts
  • Learn what makes up a good Facebook post, by studying examples and create your own.
  • Lecture 2 :
  • Best practice for Twitter posts
  • Learn what makes up a good Twitter post, by studying examples and create your own.
  • Lecture 3 :
  • Best practice for Instagram posts
  • Learn what makes up a good Instagram post, by studying examples and create your own.

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