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What you'll learn?
- Define your business goals and match them to measurable social media objectives.
- Describe their ideal target market and use this information for social media ad targeting
- Define a content strategy to meet the ideal customer’s needs
Course Overview
Social media Success for Small Business offers a Step-by-step guide to getting the most out of Social Media for your small business without breaking the bank, hiring someone new or wasting a lot of time.
The course is structured around a central Case Study and we refer back to this real-world case study in each section to make the lessons and tactics learned come to life.
Social Media Success for Small Business offers a Workbook with relevant exercises for each section. Once completed you'll have a detailed Social Media strategy that you can implement immediately, a thorough understanding of the course material and enough tips to get you started on your way to Social Media success.
I created this course based on my personal experience in training small business owners and entrepreneurs in the art of Social Media and digital marketing. If you are a small business owner, self-employed or starting a home business, this course will give you the tools and insight to use Social Media to achieve your business goals.
Pre-requisites
- This course is very practical and best suited for individuals with a n existing business or business idea that want to dive right in and get started. Having an existing social media presence for your business is advantageous, but by no means required, as the course deals with building a strategy from the ground up.
Target Audience
- This course is for anyone who maintains a social media presence for their business.
- Small Business Owners
- Entrepreneurs
- Creative entrepreneurs (Artists, designers etc)
- Home Business Owners
- Digital and Traditional Marketers unfamiliar with Social Media
- Professionals starting a home business for additional income
- Students or prospective digital marketing professionals
Curriculum 14 Lectures 00:31:34
-
Section 1 : Welcome and Introduction
- Lecture 2 :
- An introduction to our main Case Study
-
Section 2 : Business Objectives and Social Media Objectives
- Lecture 1 :
- Business Objectives - The SMART Framework
- Lecture 2 :
- SMART to Social
-
Section 3 : Target Market
- Lecture 1 :
- Define your Target Market
- Lecture 2 :
- Target Market Personas in Action
-
Section 4 : Get to grips with your Content Strategy
- Lecture 1 :
- Introduction to content strategy
- Lecture 2 :
- Define your content pillars
- Lecture 3 :
- Content Tone
- Lecture 4 :
- Content Rules
- Lecture 5 :
- Content Calendar
-
Section 5 : Social Media Posts: Best Practice
- Lecture 1 :
- Best practice for Facebook posts
- Lecture 2 :
- Best practice for Twitter posts
- Lecture 3 :
- Best practice for Instagram posts
Our learners work at
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