Left Blocks Image | Learnfly Right Blocks Image | Learnfly
All in One Offer! | Access Unlimited Courses in any category starting at just $29. Offer Ends in:

Learnfly | Menu Trigger Icons Browse Library

  • Business Solutions
  • Become an Instructor
  • 0
    Shopping Cart
    Learnfly | Empty Cart Icons

    Your Cart is empty. Keep shopping to find a course!

    Browse Courses
Free
2 days left at this price!

This plan includes

  • Limitedfree coursesaccess
  • Play & PauseCourse Videos
  • VideoRecorded Lectures
  • Learn onMobile/PC/Tablet
  • Quizzes andReal Projects
  • Lifetime CourseCertificate
  • Email & ChatSupport
Get Unlimited Learning Access
$29
2 days left at this price!
30-Day Money-Back Guarantee

This plan includes

  • Access to11,000+Courses
  • Adsfree experienceCourses
  • Play & PauseCourse Videos
  • Learnfly HD IconsHD VideoRecorded Lectures
  • Learn onMobile/PC/Tablet
  • Quizzes andReal Projects
  • Lifetime CourseCertificate
  • InstructorDirect Support
  • Email & ChatSupport
  • Cancel Anytime
$29
$29
$29
  • Drive traffic to your website or business with adwords and facebook
  • Learn to setup facebook page, groups, messenger and videos for business promotion
  • Get Calls and Text Messages to your business with adwords and facebook
  • Use Video marketing to promote your business with adwords and facebook
  • Learn to use facebook advertising to promote your business
  • Effectively Setup & use Google's Search, Display and other campaign's type to drive your business
  • Use Business Model Canvas, BCG & Chasm to evaluate & position your business to improve your revenue.
  • Learn Google adwords alternatives which are cheaper and can deliver greater value for your business, this is especially applicable for local business owners.
  • Learn conversion setup, attribution model, keyword research and Remarketing
  • Launching your own marketing campaign using the template provided with this course

Digital marketing with Google Adwords & Facebook Marketing for entrepreneurs, webmasters, founders & local businesses. This course focuses on practical application of adwords, facebook ads and its alternatives for PPC Marketing. Learn tips & techniques to develop & deploy your own marketing strategy. Free marketing plan template and learn how to use it.
Carefully examine and evaluate adwords, facebook tools and its alternatives, select appropriate tool to deliver better ROI for your investment.
In this course, primary objective is digital marketing and how to use different tools to promote a business. By end of this course, you will know how to select a appropriate advertising platform for your business need. In fact, I encourage you to look for better alternatives to improve your ROI.
Course content can be divided into following Topics;

  1. Business strategy and steps needed to launch a successful marketing campaign for a existing or a new business. We will cover BCG Matrix, Business Model Canvas and Chasm in the course. You will learn the practical application of these important and established business concepts.
  2. Adwords where we cover adwords in detail with focus on our target audience which is mentioned above. We will setup all kind of campaigns and conversions also. 
  3. We will learn automated bidding strategies.
  4. We will address Quality Score, Search Intent & Search Context.
  5. We will also perform comparison with other advertising platforms like facebook ads, linkedin, Bing etc to figure out the best available options for your business. So few businesses may opt for other tools instead of adwords.
  6. Alternatives for local businesses.
  7. Facebook Marketing with focus on social media optimization for free tools like facebook page, group, live(video) and messenger.
  8. We will also cover facebook advertising to address all the options offered by facebook for paid promotion.
  9. Facebook marketing will also include using facebook for lead generation.
  10. You will learn to create your own custom target audience using various facebook options.
  11. Overall all the information about Facebook and Adwords marketing to launch your campaign using these tools and grow your business.
  12. By the end of this course, you will be to create a campaign plan and launch your business. You will get the template with this course which will list all the important steps needed for business or marketing launch.

  • Gmail or Google ID, if you don't have one, you can create your free ID at Google
  • You will need a business or website to use google adwords but you can still enroll and learn adwords if you don't have these right now.
  • Facebook ID
  • Excellent Internet Access
  • Entrepreneurs who are looking to promote their business
  • DIY webmasters and bloggers
  • Professionals like Doctors, Lawyers, Agents etc who are looking to use adwords and Facebook Marketing to promote their business
  • Local Business Owners who are looking to use adwords or its alternatives to promote their businesses.
  • Who want to learn digital marketing, google adwords & facebook marketing
  • Youtubers
View More...
  • Section 1 : Marketing Before Adwords 7 Lectures 01:34:04

    • Lecture 1 :
    • Course Overview Preview
      Course introduction with details on target audience and course structure, please start here.
    • Lecture 2 :
    • Business Strategy with Business Model Canvas, BCG & Chasm
      Learn how to use business concepts like Business Model Canvas, BCG Matrix & Chasm to evaluate your business's current standing and plan its future strategies. These are very effective techniques and should be part of any business strategy.
    • Lecture 3 :
    • Think with google & google trend
      Think with Google to effective create your marketing strategies.
    • Lecture 4 :
    • Facebook vs Adwords latest
      We are going to compare Facebook ads with ads and see if it is a good product fit for your business needs. Google adwords is usually more expensive than Facebook ads so can it deliver better ROI to compensate.
    • Lecture 5 :
    • Linkedin Vs Adwords
      Linkedin with its unique set of customer base, could be better option than adwords for you. We are going to compare these two in this video.
    • Lecture 6 :
    • Bing Ads vs Adwords
      Bing still controls 10 - 20% of search industry's market share, let's see if this can serve our purpose because everybody is chasing adwords and it could be cheaper and better for us.
    • Lecture 7 :
    • Google adwords alternatives for local businesses
      In this video, we quickly cover few more alternatives for local businesses. These alternatives can be used by all kind of businesses but in this video, our focus is local business.
  • Section 2 : Adword's Fundamentals 6 Lectures 01:36:33

    • Lecture 1 :
    • Google dashboard & Navigation
      We will go through adwords dashboard and navigate through it to get used to it.
    • Lecture 2 :
    • Search Context & Keyword Research
      We are going to start with something which is the starting point of all the search queries, which is search intent & then we will talk about search context along with keyword research.
    • Lecture 3 :
    • Quality Score & Google's Auction Methodology
      Quality score is key to success in adwords marketing and we will see how it impacts your ranking in google's second price auction methodology.
    • Lecture 4 :
    • Ad Extension
      Ad extensions are vital to success of your marketing campaign and in this video, we will cover them in detail.
    • Lecture 5 :
    • Select a Optimum Bidding strategy
      Automated bidding strategies can do wonders for your campaign but you need to select the right one. We will learn about bidding strategies in this video.
    • Lecture 6 :
    • Conversion setup and attribution model
      Do you wonder about attribution models in conversion setup like last click attribution? Don't worry, we will cover conversion setup and attribution models in this video.
  • Section 3 : Setup Your Campaigns 10 Lectures 02:38:02

    • Lecture 1 :
    • Campaign Setup Fundamentals
      Before we jump into campaign setup, let's go through few fundamental.
    • Lecture 2 :
    • Start with Your Video Marketing Campaign
      let's start with one of the most important content type in today's digital world, video. In this section, we will start with the campaign setup for video.
    • Lecture 3 :
    • Finish Video Campaign Setup
      We will cover video targeting and finish your video campaign setup.
    • Lecture 4 :
    • Call Campaign Setup- Awesome for Local Businesses & Agencies
      Call Only campaigns are very good options for local businesses and agencies. In this video, we will are going to setup your call only campaign
    • Lecture 5 :
    • Search Campaign Setup- Express Interest on Your website
      In this search campaign, our goal is get your visitors from expressing interest on your website.
    • Lecture 6 :
    • Search Network Only- Buy & Visit Your Website Goal
      Continuing with search campaigns, now we will walk through Buy and website visit options.
    • Lecture 7 :
    • Display Network Campaign
      Display campaigns are very common and very effective for re-marketing. We will setup your display campaign in this video.
    • Lecture 8 :
    • Setup Your Shopping Campaign
      Let's briefly cover merchant account and shopping campaigns in adwords.
    • Lecture 9 :
    • Promote Your Mobile App
      Let's briefly cover mobile app promotion campaigns in adwords.
    • Lecture 10 :
    • Use Youtube to launch Video Campaigns
      This time we are going to use Youtube's dashboard to launch our video promotion campaign.
  • Section 4 : Adwords Summary 3 Lectures 00:45:10

    • Lecture 1 :
    • BCG Matrix for Keyword's Performance Review
      Use BCG matrix for keyword's performance review, categories them and reinvest to further improve the performance of your campaigns.
    • Lecture 2 :
    • Remarketing - Retargeting your visitors
    • Lecture 3 :
    • Adwords Reporting- Use them to review your campaigns
      Let's go through adwords reporting to cover the basic and see how we can use it to gain insight into our campaigns.
  • Section 5 : Putting Everything Together 2 Lectures 00:41:01

    • Lecture 1 :
    • Launch Your Marketing Campaign- With or Without Adwords
      Now we are going to put together everything in this video and create a marketing plan for your launch. This is a detailed step by step launch plan where I am walking through the steps and you should follow along entering data for your plan.
    • Lecture 2 :
    • KPI Selection for your campaign
      In this lecture, we are going to talk about available performance indicators and how we can select a appropriate one for our campaign, remember, rinse and repeat.
  • Section 6 : Facebook Marketing 25 Lectures 05:07:56

    • Lecture 1 :
    • Social Media & Facebook Marketing Introduction & Overview
      Facebook marketing introduction with touching upon the topic of social media marketing and why it is important.
    • Lecture 2 :
    • Facebook Marketing & Advertising- A Step Further
      Let's dive deeper into facebook marketing and understand the universe of Facebook advertising.
    • Lecture 3 :
    • Facebook Group For Business
      Let's create our Facebook Group and see how we can use it for business purpose
    • Lecture 4 :
    • Facebook Page Introduction- Optimize It
      Facebook Page introduction with focus on creating your facebook page and walking through some of the initial but important settings.
    • Lecture 5 :
    • Facebook Page General Settings & Optimization
      Facebook general settings and how we should optimize to get free likes and expansion.
    • Lecture 6 :
    • Facebook Page & More Optimization
    • Lecture 7 :
    • Facebook Page- Navigation & Best Practices
      We will walk through facebook page navigation and best practices.
    • Lecture 8 :
    • Audience Selection- Select Your Audience
      Let's start with our Audience selection, we will cover basic targeting options in Facebook.
    • Lecture 9 :
    • Facebook Audience- Dive Deeper
      Let's dive deeper into audience creation and how we can use audience insight to create custom audiences. Please refer to resource attached with last video.
    • Lecture 10 :
    • Facebook Advance Audience Selection Technique
      In this lecture, we are going to cover a advance and very useful technique for building a custom audience
    • Lecture 11 :
    • Facebook Custom Audience
      In this video, we will use Facebook's audience builder platform to learn few more techniques of audience building.
    • Lecture 12 :
    • Facebook Engagement Driven Audience
      In this lecture, we will see how to create custom audience using facebook based engagement with your content like page, videos etc.
    • Lecture 13 :
    • Facebook Lookalike Audience & More
      Let's create lookalike audience to quickly expand our audience base.
    • Lecture 14 :
    • Facebook Pixel Implementation & How To Use It
      In this lecture, we will learn how to implement Facebook pixel on your website and why we should be doing it.
    • Lecture 15 :
    • Facebook Page Promotion for Brand Awareness & Engagement
      Let's start with Facebook page promotion and learn how it can be one of the most powerful tool in your marketing.
    • Lecture 16 :
    • Facebook Boost Post
      In this lecture, we will walk through process of promoting your post on facebook and how to use it for brand promotion.
    • Lecture 17 :
    • Facebook Boost Event
      Similar to last lecture, but in this lecture, we are going to focus on event.Learn how to create them or use them to grow your business
    • Lecture 18 :
    • Facebook CTA and Offers
      In this lecture, we will learn how to use various Facebook CTAs and offers to promote our business.
    • Lecture 19 :
    • Facebook Messenger For Marketing
      In this lecture, we will learn how to use Facebook messenger for business, it can be one of the most important tools in your marketing kit, especially for local businesses & professionals.
    • Lecture 20 :
    • Optimize your Campaigns for Conversion
      We are going to cover Conversion campaign objective and how we can use these campaigns to grow our business.
    • Lecture 21 :
    • Instagram setup for Business
      Let's setup your instagram setup for business.
    • Lecture 22 :
    • Email Marketing & Lead Generation with Facebook
      Facebook can be used for lead generation and it is very good at that, in this lecture we will cover that.
    • Lecture 23 :
    • Facebook Reporting
      In this short video, we will go through necessary elements of facebook reporting.
    • Lecture 24 :
    • Marketing Plan updated with Facebook Advertising
      We created our marketing plan at the end of adwords section, we are going to revise and update that plan with facebook marketing now.
    • Lecture 25 :
    • Facebook Marketing Conclusion
      List of facebook tools and guidance for your journey from here.
  • Learnfly Google Logo
  • Learnfly Facebook Logo
  • Learnfly Apple Logo
  • Learnfly EA Logo
  • Learnfly Amazon Logo
  • Learnfly IBM Logo
  • Learnfly Microsoft Logo
  • Learnfly Reddit Logo
  • Learnfly Spotify Logo
  • Learnfly Uber Logo
  • Learnfly Youtube Logo
  • Learnfly Instagram Logo
  • How do i access the course after purchase?

    It's simple. When you sign up, you'll immediately have unlimited viewing of thousands of expert courses, paths to guide your learning, tools to measure your skills and hands-on resources like exercise files. There’s no limit on what you can learn and you can cancel at any time.
  • Are these video based online self-learning courses?

    Yes. All of the courses comes with online video based lectures created by certified instructors. Instructors have crafted these courses with a blend of high quality interactive videos, lectures, quizzes & real world projects to give you an indepth knowledge about the topic.
  • Can i play & pause the course as per my convenience?

    Yes absolutely & thats one of the advantage of self-paced courses. You can anytime pause or resume the course & come back & forth from one lecture to another lecture, play the videos mulitple times & so on.
  • How do i contact the instructor for any doubts or questions?

    Most of these courses have general questions & answers already covered within the course lectures. However, if you need any further help from the instructor, you can use the inbuilt Chat with Instructor option to send a message to an instructor & they will reply you within 24 hours. You can ask as many questions as you want.
  • Do i need a pc to access the course or can i do it on mobile & tablet as well?

    Brilliant question? Isn't it? You can access the courses on any device like PC, Mobile, Tablet & even on a smart tv. For mobile & a tablet you can download the Learnfly android or an iOS app. If mobile app is not available in your country, you can access the course directly by visting our website, its fully mobile friendly.
  • Do i get any certificate for the courses?

    Yes. Once you complete any course on our platform along with provided assessments by the instructor, you will be eligble to get certificate of course completion.
    Learnfly LMS Sample
  • For how long can i access my course on the platform?

    You require an active subscription to access courses on our platform. If your subscription is active, you can access any course on our platform with no restrictions.
  • Is there any free trial?

    Currently, we do not offer any free trial.
  • Can i cancel anytime?

    Yes, you can cancel your subscription at any time. Your subscription will auto-renew until you cancel, but why would you want to?
User Images | Learnfly

182108 Course Views

3 Courses

Hi, My name is Akhilendra Singh. I am a Product owner with a global technology company and have been practicing business analysis & product management for over 10 years now. I am a MBA, Certified Business Analyst Professional(CBAP), Certified scrum product owner, Professional Scrum Master I and quite a few other certifications on machine learning, innovation, entrepreneurship and product design. I created my site akhilendra.com where I share information about machine learning, business analysis and various other fields. I have been a webmaster for over 8 years now & in these 8 years, i have learned a lot about digital marketing space which i intend to share through my courses. If you have any question about my courses or any question at all, just message me at; Email- info@akhilendra.com Website- http://akhilendra.com Linkedin Profile- https://www.linkedin.com/in/akhilendra-singh-cbap-28459315/
View More...
  • Unmatched Variety and Value!
    Learnfly's monthly subscription offers unlimited access to a vast range of courses. Affordable pricing, compared to competitors, makes it the ultimate choice for continuous learning.
    Jessica M.

    4.7

    JM
  • Top-Notch Quality, Affordable Rates!
    High-quality courses with certified instructors make Learnfly stand out. The affordable pricing is a game-changer for those seeking premium education.
    Alex P.

    4.5

    AP
  • Certified Excellence Every Time!
    Learnfly's courses, taught by certified instructors, ensure top-notch learning experiences. The course completion certificates add significant value to one's skill set.
    Sarah R.

    4.3

    SR
  • Round-the-Clock Support!
    Learnfly goes the extra mile with 24/7 course support. Their dedication to helping students succeed is commendable.
    Ryan K.

    4.1

    RK
  • Learn Anywhere, Anytime!
    Whether on mobile, PC, or tablet, Learnfly's platform offers flexibility. Learning on the go has never been easier.
    Emily S.

    4.7

    ES
  • Job-Ready Skills!
    Learnfly's job-oriented courses equip learners with practical skills for the workplace. An investment in career growth!
    Jake M.

    4.2

    JM
  • Budget-Friendly Brilliance!
    Learnfly's pricing is a steal for the quality and variety of courses offered. Quality education without breaking the bank.
    Olivia T.

    4.5

    OT
  • Instructor Excellence Unleashed!
    Learn from the best with Learnfly's certified instructors. The platform ensures that knowledge is imparted by industry experts.
    Daniel L.

    4.0

    DL
  • Achievement Unlocked!
    Learnfly not only offers courses but also recognizes your efforts with course completion certificates. A sense of accomplishment with every course finished.
    Maya H.

    4.6

    MH
  • Learning Revolution!
    Learnfly's platform is a revolution in education. Access to unlimited courses at affordable rates is a game-changer.
    Ethan W.

    4.7

    EW
  • free-mailchimp-mailing-list-building-and-email-marketing

    Free MailChimp Mailing List Buildin...

    By : Brian Jackson

    Lectures 64 Beginner 4:8:52
  • the-ultimate-facebook-ads-marketing-blueprint

    The Ultimate Facebook Ads Marketing...

    By : Juan Galvan

    Lectures 25 Beginner 3:42:30
  • google-ads-skag-method

    Google Ads SKAG method

    By : Edgars Boitmanis

    Lectures 18 Intermedite 2:9:17
  • scarcity-marketing-increase-your-sales-without-more-traffic

    Scarcity Marketing: Increase Your S...

    By : Vladimir Raykov

    Lectures 19 All Level 1:33:5
  • marketing-psychology-how-to-influence-customers-to-buy-now

    Marketing Psychology - How to Influ...

    By : Vladimir Raykov

    Lectures 19 All Level 0:51:22
  • facebook-advertising-hacks-tips-and-tricks

    Facebook Advertising Hacks, Tips, a...

    By : Austin iuliano

    Lectures 23 Beginner 2:36:41

Students learning on Learnfly works with Fortune 500 companies around the globe.

  • Learnfly | a-l-1a Icons
  • Learnfly | a-l-2a Icons
  • Learnfly | a-l-3a Icons
  • Learnfly | a-l-4a Icons
  • Learnfly | a-l-6a Icons
  • Learnfly | a-l-7a Icons
Sign Up & Start Learning
Learnfly | Sign Up Icons
Learnfly | Sign Up Icons
Learnfly | Sign Up Icons
By signing up, you agree to our Terms of Use and Privacy Policy
Reset Password
Enter your email address and we'll send you a link to reset your password.
Learnfly | Sign Up Icons