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  • You will be able to understand how foundations of marketing work, and how can a business can create successful communication strategies with its audience.

 Dear Solopreneurs, New, Small Entrepreneurs and Start-Up Owners,


Working independently towards your goals is exciting. But when it comes to marketing your goods and services, things become bitter, and I know this feeling.

You may be struggling with so many decisions right now, such as:

  • What to write on the landing page of your business,

  • What to post on social media this week,

  • How to decide your overall voice&tone,

  • Visual imagery and styling on your designs,

  • What to say on marketing campaigns, etc...

Let me give you the hidden ingredient in this story:
You don’t have a brand strategy and a visual brand identity.

But don't worry, this course will answer many questions in your mind and give you the fundamental elements of brand creation.

Believe it or not, many experienced business owners lack this information so they spend a lot of money on marketing right away. But as a solopreneur, small entrepreneur, new entrepreneur or a small start-up owner, I know you don't have the luxury to use all your budget for such an expensive lesson.

Here, with this small course;

  • You will be able to write your brand strategy

  • Become familiar with the core idea behind successful brand stories

  • Learn your role as the brand leader

  • Understand why people buy and why people follow any brand

  • Have a clear idea about who you are and how you communicate

  • Define your mission, vision, and value proposition

  • Define a brand story that everyone would love to hear

  • Find a unique and strategic naming solution for your brand

  • Decide which solution to use for your visual identity

In the end, with all this information, you will be able to build a brand reputation first. This way, you will be able to grow organically more than you would do with a digital advertising campaign; your audience will be excited to hear from you and they will feel connected to your story for a long time.

In the future, you can decide to use some of your budgets on advertising of course, but as a new brand leader who is at the beginning of her/his journey, I assure you that all you need is branding first.

Thank you for watching.

  • No tools or materials needed for this course.
  • This course is perfect for new entrepreneurs who have no experience in creating a new brand.
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  • Section 1 : What is Branding? 2 Lectures 00:07:20

    • Lecture 1 :
    • Lecture 2 :
    • Why Do People Buy?
  • Section 2 : The Role of a Brand Leader 5 Lectures 00:11:48

    • Lecture 1 :
    • Why Should You Stand Out as A Business Owner?
    • Lecture 2 :
    • A Hybrid Brand Model for Solopreneurs
    • Lecture 3 :
    • Use Your Character as a Compass
    • Lecture 4 :
    • How to Find Your Ikigai
    • Lecture 5 :
    • The Importance of "Daring to Dream"
  • Section 3 : Four Pillars of Branding 5 Lectures 00:21:53

    • Lecture 1 :
    • Let's Define Your Values
    • Lecture 2 :
    • How Can You Define Your Abilities, Effectively?
    • Lecture 3 :
    • How to Write a Strong, Mission Statement
    • Lecture 4 :
    • How to Write a Distinct Vision Statement
    • Lecture 5 :
    • How can you use your mission&vision in your marketing activities?
  • Section 4 : Brand Archetypes 5 Lectures 00:28:40

    • Lecture 1 :
    • What are Archetypes?
    • Lecture 2 :
    • The Group That Yearns for Paradise
    • Lecture 3 :
    • The Group That Brings Structure to the World
    • Lecture 4 :
    • The Group That Connects with Others
    • Lecture 5 :
    • The Group That Wants to Leave a Mark on the Earth
  • Section 5 : Brand Naming & Brand Architecture 5 Lectures 00:23:45

    • Lecture 1 :
    • Is Naming a Brand a Creative Process?
    • Lecture 2 :
    • Basic Naming Approaches
    • Lecture 3 :
    • Special Circumstances on Naming
    • Lecture 4 :
    • Do You Need a Brand Name as a Solopreneur or Personal Brand?
    • Lecture 5 :
    • Brand Architecture for More Than One Brand
  • Section 6 : Brand Story 2 Lectures 00:11:32

    • Lecture 1 :
    • The Power of Storytelling
    • Lecture 2 :
    • How to Write and Use a Brand Story
  • Section 7 : Visual Brand Identity 3 Lectures 00:13:25

    • Lecture 1 :
    • What is a visual identity?
    • Lecture 2 :
    • What is Included in a Visual Identity Booklet?
    • Lecture 3 :
    • Working with a Professional vs. Designing Yourself
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Working in the marketing industry for 14 years and specializing in brand strategy building for the last 4 years, I always emphasize the importance of changing our mindset and thinking beyond just making revenues for my clients. So, instead of feeling stressed about marketing and promoting your goods and services right before launch, you should focus on creating; ​ - Brand values and clear purposes that will bring change, - Brand stories that are worth listening to, - Brand characters that resonate with our target audience, and our voice & tone of communication, before posting a single social media content. This was the mindset when I founded Nile Brand Design and Academy; I wanted to be helpful to solopreneurs who struggle with their marketing and branding goals, by providing them with affordable, practical tools, templates, and video courses.
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    By : Nour Boustani

    Lectures 20 All Level 1:23:36
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