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This plan includes
- Instant access to 11,000+ online courses
- Play & Pause Course Videos
HD Video Recorded Lectures- Learn on Mobile/PC/Tablet
- Quizzes and Real Projects
- Lifetime Course Certificate
- Instructor Chat Support
- Cancel Plan Anytime
This plan includes
- Instant access to 11,000+ online courses
- Play & Pause Course Videos
- HD Video Recorded Lectures
- Learn on Mobile/PC/Tablet
- Quizzes and Real Projects
- Lifetime Course Certificate
- Instructor Chat Support
- Cancel Plan Anytime
What you'll learn?
- You will be able to understand how foundations of marketing work, and how can a business can create successful communication strategies with its audience.
Course Overview
Dear Solopreneurs, New, Small Entrepreneurs and Start-Up Owners,
Working independently towards your goals is exciting. But when it comes to marketing your goods and services, things become bitter, and I know this feeling.
You may be struggling with so many decisions right now, such as:
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What to write on the landing page of your business,
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What to post on social media this week,
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How to decide your overall voice&tone,
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Visual imagery and styling on your designs,
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What to say on marketing campaigns, etc...
Let me give you the hidden ingredient in this story:
You don’t have a brand strategy and a visual brand identity.
But don't worry, this course will answer many questions in your mind and give you the fundamental elements of brand creation.
Believe it or not, many experienced business owners lack this information so they spend a lot of money on marketing right away. But as a solopreneur, small entrepreneur, new entrepreneur or a small start-up owner, I know you don't have the luxury to use all your budget for such an expensive lesson.
Here, with this small course;
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You will be able to write your brand strategy
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Become familiar with the core idea behind successful brand stories
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Learn your role as the brand leader
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Understand why people buy and why people follow any brand
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Have a clear idea about who you are and how you communicate
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Define your mission, vision, and value proposition
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Define a brand story that everyone would love to hear
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Find a unique and strategic naming solution for your brand
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Decide which solution to use for your visual identity
In the end, with all this information, you will be able to build a brand reputation first. This way, you will be able to grow organically more than you would do with a digital advertising campaign; your audience will be excited to hear from you and they will feel connected to your story for a long time.
In the future, you can decide to use some of your budgets on advertising of course, but as a new brand leader who is at the beginning of her/his journey, I assure you that all you need is branding first.
Thank you for watching.
Pre-requisites
- No tools or materials needed for this course.
Target Audience
- This course is perfect for new entrepreneurs who have no experience in creating a new brand.
Curriculum 27 Lectures 01:58:23
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Section 1 : What is Branding?
- Lecture 2 :
- Why Do People Buy?
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Section 2 : The Role of a Brand Leader
- Lecture 1 :
- Why Should You Stand Out as A Business Owner?
- Lecture 2 :
- A Hybrid Brand Model for Solopreneurs
- Lecture 3 :
- Use Your Character as a Compass
- Lecture 4 :
- How to Find Your Ikigai
- Lecture 5 :
- The Importance of "Daring to Dream"
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Section 3 : Four Pillars of Branding
- Lecture 1 :
- Let's Define Your Values
- Lecture 2 :
- How Can You Define Your Abilities, Effectively?
- Lecture 3 :
- How to Write a Strong, Mission Statement
- Lecture 4 :
- How to Write a Distinct Vision Statement
- Lecture 5 :
- How can you use your mission&vision in your marketing activities?
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Section 4 : Brand Archetypes
- Lecture 1 :
- What are Archetypes?
- Lecture 2 :
- The Group That Yearns for Paradise
- Lecture 3 :
- The Group That Brings Structure to the World
- Lecture 4 :
- The Group That Connects with Others
- Lecture 5 :
- The Group That Wants to Leave a Mark on the Earth
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Section 5 : Brand Naming & Brand Architecture
- Lecture 1 :
- Is Naming a Brand a Creative Process?
- Lecture 2 :
- Basic Naming Approaches
- Lecture 3 :
- Special Circumstances on Naming
- Lecture 4 :
- Do You Need a Brand Name as a Solopreneur or Personal Brand?
- Lecture 5 :
- Brand Architecture for More Than One Brand
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Section 6 : Brand Story
- Lecture 1 :
- The Power of Storytelling
- Lecture 2 :
- How to Write and Use a Brand Story
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Section 7 : Visual Brand Identity
- Lecture 1 :
- What is a visual identity?
- Lecture 2 :
- What is Included in a Visual Identity Booklet?
- Lecture 3 :
- Working with a Professional vs. Designing Yourself
Our learners work at
Frequently Asked Questions
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How do i access the course after purchase?
It's simple. When you sign up, you'll immediately have unlimited viewing of thousands of expert courses, paths to guide your learning, tools to measure your skills and hands-on resources like exercise files. There’s no limit on what you can learn and you can cancel at any time. -
Are these video based online self-learning courses?
Yes. All of the courses comes with online video based lectures created by certified instructors. Instructors have crafted these courses with a blend of high quality interactive videos, lectures, quizzes & real world projects to give you an indepth knowledge about the topic. -
Can i play & pause the course as per my convenience?
Yes absolutely & thats one of the advantage of self-paced courses. You can anytime pause or resume the course & come back & forth from one lecture to another lecture, play the videos mulitple times & so on. -
How do i contact the instructor for any doubts or questions?
Most of these courses have general questions & answers already covered within the course lectures. However, if you need any further help from the instructor, you can use the inbuilt Chat with Instructor option to send a message to an instructor & they will reply you within 24 hours. You can ask as many questions as you want. -
Do i need a pc to access the course or can i do it on mobile & tablet as well?
Brilliant question? Isn't it? You can access the courses on any device like PC, Mobile, Tablet & even on a smart tv. For mobile & a tablet you can download the Learnfly android or an iOS app. If mobile app is not available in your country, you can access the course directly by visting our website, its fully mobile friendly. -
Do i get any certificate for the courses?
Yes. Once you complete any course on our platform along with provided assessments by the instructor, you will be eligble to get certificate of course completion.
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For how long can i access my course on the platform?
You require an active subscription to access courses on our platform. If your subscription is active, you can access any course on our platform with no restrictions. -
Is there any free trial?
Currently, we do not offer any free trial. -
Can i cancel anytime?
Yes, you can cancel your subscription at any time. Your subscription will auto-renew until you cancel, but why would you want to?
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