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This plan includes
- Instant access to 11,000+ online courses
- Play & Pause Course Videos
HD Video Recorded Lectures- Learn on Mobile/PC/Tablet
- Quizzes and Real Projects
- Lifetime Course Certificate
- Instructor Chat Support
- Cancel Plan Anytime
This plan includes
- Instant access to 11,000+ online courses
- Play & Pause Course Videos
- HD Video Recorded Lectures
- Learn on Mobile/PC/Tablet
- Quizzes and Real Projects
- Lifetime Course Certificate
- Instructor Chat Support
- Cancel Plan Anytime
What you'll learn?
- Write a marketing strategy in 2 - 3 days
- How to write a marketing strategy
- How to prepare a marketing strategy outline
- How to prepare a marketing strategy template
- How to write quality content and give the plan a professional look
Course Overview
Welcome to our course on How to Write a Marketing Strategy.
This course is designed for entrepreneurs, managers, marketing professionals and everyone else seeking practical advice on how to write a quality marketing strategy, quickly and effectively. By the end of the course, you will be able to write a quality marketing strategy in 2 - 3 days. You will benefit from practical tips on how to prepare a marketing strategy outline, marketing strategy template, how to write different sections, how to write quality content and how to make it look professional.
Course starts by looking at what you need to consider before you start writing, how to prepare a marketing strategy outline and template, how to gather the data, how to start writing different sections, how to complete proofreading, formatting and prepare for a presentation.
First, we start by understanding the current situation of your company and the target market that it serves. Then, we analyze the priorities of stakeholders and define the goals and objectives of the marketing strategy. Course continues by showing you how to build a target market, how to create buyer persona profiles, key marketing messages, unique value proposition and how to write the content strategy.
In the next section, we talk about the marketing strategy execution by covering how we prepare an action plan, a marketing budget and a sales forecast. This is followed with insights on how to convert our marketing efforts into sales. Course concludes by covering techniques on how to measure the performance of our marketing strategy.
Course includes templates for outline, template, report, tables and annexes.
The ideal student for this course is a new or existing marketing professional or project manager who wants to improve their marketing efforts and achieve success with their marketing strategy as well as improve their marketing strategy writing skills.
There are no requirements necessary to enroll. We only ask that you come open minded and ready to learn and ready to take some risks.
In order to attend this course, you need to follow the course videos, access additional websites provided in the course, utilize the templates and checklists provided and engage with the course participants and instructor.
If you need personal support, I am here to help!
The instructor for this course is AJ who brings a wealthy business and educational background including 20 years of business experience having founded and developed multiple companies. Also, AJ has an educational background teaching Entrepreneurship courses to University students.
Pre-requisites
- Laptop and Internet are required for this course
Target Audience
- New or existing marketing professionals
- New or existing digital marketing professionals
- Public or private sector employees
- University students or graduates
- Practitioners dealing with clients
- New or existing project managers
- Full or part time employees
Curriculum 14 Lectures
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Section 1 : Introduction
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Section 2 : Understanding the Current Situation
- Lecture 1 :
- Understanding Your Market
- Lecture 2 :
- Understanding Stakeholder Priorities
- Lecture 3 :
- Defining Your Goals
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Section 3 : Building Your Target Group
- Lecture 1 :
- Buyer Persona Profiles
- Lecture 2 :
- Key Marketing Messages
- Lecture 3 :
- Value Proposition
- Lecture 4 :
- Content Creation
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Section 4 : Marketing Strategy Execution
- Lecture 1 :
- Action Plan
- Lecture 2 :
- Converting Sales
- Lecture 3 :
- Measuring Performance
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Section 5 : Tips and Templates
- Lecture 1 :
- Tips for Drafting a Marketing Strategy
- Lecture 2 :
- Templates and Guides
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Section 6 : Conclusion
- Lecture 1 :
- Conclusion
Our learners work at
Frequently Asked Questions
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How do i access the course after purchase?
It's simple. When you sign up, you'll immediately have unlimited viewing of thousands of expert courses, paths to guide your learning, tools to measure your skills and hands-on resources like exercise files. There’s no limit on what you can learn and you can cancel at any time. -
Are these video based online self-learning courses?
Yes. All of the courses comes with online video based lectures created by certified instructors. Instructors have crafted these courses with a blend of high quality interactive videos, lectures, quizzes & real world projects to give you an indepth knowledge about the topic. -
Can i play & pause the course as per my convenience?
Yes absolutely & thats one of the advantage of self-paced courses. You can anytime pause or resume the course & come back & forth from one lecture to another lecture, play the videos mulitple times & so on. -
How do i contact the instructor for any doubts or questions?
Most of these courses have general questions & answers already covered within the course lectures. However, if you need any further help from the instructor, you can use the inbuilt Chat with Instructor option to send a message to an instructor & they will reply you within 24 hours. You can ask as many questions as you want. -
Do i need a pc to access the course or can i do it on mobile & tablet as well?
Brilliant question? Isn't it? You can access the courses on any device like PC, Mobile, Tablet & even on a smart tv. For mobile & a tablet you can download the Learnfly android or an iOS app. If mobile app is not available in your country, you can access the course directly by visting our website, its fully mobile friendly. -
Do i get any certificate for the courses?
Yes. Once you complete any course on our platform along with provided assessments by the instructor, you will be eligble to get certificate of course completion.
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For how long can i access my course on the platform?
You require an active subscription to access courses on our platform. If your subscription is active, you can access any course on our platform with no restrictions. -
Is there any free trial?
Currently, we do not offer any free trial. -
Can i cancel anytime?
Yes, you can cancel your subscription at any time. Your subscription will auto-renew until you cancel, but why would you want to?
