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  • Create compelling news announcements
  • Write an effective, high impact press release
  • Develop press releases that align with overall business objectives and communications strategy

A well-written press release is the most essential element of an effective public relations strategy.

This course is designed to give you the tools you need to write a high-quality, high-impact press release. The instructor has written hundreds of press releases for many different types of clients over the last 20 years. Through this experience, he has seen many of the challenges faced by marketing organizations and entrepreneurs that are trying to get their messages out into the media. With this in mind, he prepares you to avoid some of the most common problems that people make in issuing press releases, including:

  • Not understanding that a press release should contains news. The word “New” is in “News.” You have to have something new to say in a press release or it will get ignored.
  • Selling your product or service too directly through the press release. It’s not a brochure.
  • Not creating a cadence of news announcements over time, giving the impression that the company has ceased doing anything noteworthy.
  • Not aligning news announcements with the overall corporate communication strategy and business objectives

The course gives you a proven approach for avoiding these errors and creating a press release that will get noticed by your target audiences:

  • Looking at the bigger picture - why you should do a press release in the first place?
  • The reasons for issuing press releases.
  • The impact of the changing media landscape – the challenges and opportunities it presents.
  • Making the press release a successful element in the broader communication strategy.
  • Finding your news. What’s your story? Why are you special? A great press release contains news.
  • Understanding the basics of press release writing.
  • The sections of a press release.
  • The purpose of each section.
  • Where to emphasize facts.
  • Where to show some personality.
  • Honing press release writing style.
  • Tone
  • Diction
  • Sentence structure

Landing your press release in the news.

  • Basic English writing skills
  • Entrepreneurs
  • Marketing professionals
  • Managers who work with public relations firms
View More...
  • Section 1 : Crafting an Amazing Press Release 5 Lectures 00:00:00

    • Lecture 1 :
    • Why Should You Issue a Press Release? Preview
    • Lecture 2 :
    • The 10 Minute Communications Strategy Workshop
    • Lecture 3 :
    • The Press Release
    • Lecture 4 :
    • Press Release Style Issues
    • Lecture 5 :
    • Landing Your News in the Media
  • How do i access the course after purchase?

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  • Are these video based online self-learning courses?

    Yes. All of the courses comes with online video based lectures created by certified instructors. Instructors have crafted these courses with a blend of high quality interactive videos, lectures, quizzes & real world projects to give you an indepth knowledge about the topic.
  • Can i play & pause the course as per my convenience?

    Yes absolutely & thats one of the advantage of self-paced courses. You can anytime pause or resume the course & come back & forth from one lecture to another lecture, play the videos mulitple times & so on.
  • How do i contact the instructor for any doubts or questions?

    Most of these courses have general questions & answers already covered within the course lectures. However, if you need any further help from the instructor, you can use the inbuilt Chat with Instructor option to send a message to an instructor & they will reply you within 24 hours. You can ask as many questions as you want.
  • Do i need a pc to access the course or can i do it on mobile & tablet as well?

    Brilliant question? Isn't it? You can access the courses on any device like PC, Mobile, Tablet & even on a smart tv. For mobile & a tablet you can download the Learnfly android or an iOS app. If mobile app is not available in your country, you can access the course directly by visting our website, its fully mobile friendly.
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  • Can i cancel anytime?

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