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What you'll learn?
- Effective Product management and be able to tell helpful techniques and tools from the time wasting one
- Developing your character to be a great Product manager, so you know how to work with people and technology
- Planning Product roadmap, so you can impress your stakeholders and present yourself as a visionary
- Creating Product vision, to inspire and lead your team to the next level
- Devising Product strategy, so that everyone has a clear understanding on how you will go towards the vision
- Optimizing development, so you will find trust and respect from both business and engineering teams
- Improving product's value, and see those metrics (KPIs) grow!
Course Overview
Save time with this practical Product Management course! With this program, you will land your dream job/promotion way quicker!
Hi! I am Dr. Bart Jaworski, Senior Product Manager at Microsoft. For many years, I have been dreaming – just like you – of becoming a highly successful Product Manager. Now that I have reached this dream, I want to share with you how I managed to do that.
My road to being a Senior Product Manager at Microsoft had been full of unexpected challenges, and I have been forced many times to search for additional resources to help me deal with them. Sadly, there had been some aspects of the position that no course or book could have prepared me for, and this is exactly where this course comes in.
Don't get me wrong. My efforts have resulted in gaining great theoretical and basic knowledge. However, no one has ever told me how to deal with an ineffective team, how to find the right data to perform analyses, or even the basics – what character features actually make a great product manager.
Thus, I have created this course. In the 6 hours of the core material, I will teach you about the position itself but also, I will provide you with practical solutions on how to deal with different setbacks that I had to find out the hard way.
After completing this course, you will be well prepared to:
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manage any IT product,
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choose the best improvements for it, and make them a reality with your team,
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envision the product's growth for many years to come,
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build a great product road map,
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change your stale development team into a well-oiled, highly effective machine,
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find great ideas for your product and support them with the right data,
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excel in planning an A/B test for any product change and be able to understand its effects,
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become a great spokesman,
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conduct engaging meetings and make them highly effective,
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complete any product management certification. This course provides a certificate as well upon completion!
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and many more!
I will also tell you how to successfully launch your own Product and gain first-hand experience in Product Management. This project will help you put all the skills I have given you into the right context and will highly enrich your CV - so that you can land your next dream job easier!
You are ambitious, full of energy and dreams, but also in need of guidance, right? I have been there, too. This course is built in a way that will make your journey easier than mine was. By making use of my knowledge and best practices, I hope you will develop your career quicker than I, and who knows, maybe one day we will meet in the halls of Microsoft's office and shake hands.
I am fondly looking forward to that!
Finally - this course is my product. I curate it on an ongoing basis and with every week, every change I make and every feedback I receive, it simply becomes better and better!
Pre-requisites
- Just be full of energy and passion to lead a product
- It won't hurt to have a computer and bit of spare time to listen to the classes
Target Audience
- Professionals planning to become a Product Manager
- Junior and mid product managers planning to jump-start their careers
- Acting and senior Product Manager and Product Owners looking for inspiration or different take on what they do
- Code developers looking to transition to Product Management
- Data scientists looking to transition to Product Management
- Sales agents looking to transition to Product Management
- Project managers looking to transition to Product Management
- Design engineers looking to transition to Product Management
- Product Owners looking to transition to Product Management
- Business Analysts looking to transition to Product Management
- Junior Product Managers
- Associate Product managers
- Graduates looking to start their career in Product Management
- Performing effective communication to make sure each stakeholder is well-informed
- Planning and performing informative A/B Testing, so you can choose best ways to develop your product
- Leading great presentations that land the key pieces of information and clearly demonstrated most important KPI
- Being an effective team leader to the product and your team
- Planning your career, know when to make the right career moves
- Winning job interviews by showing you exceptional skills
- Conducting inspiring client interviews
- Developing user personas that help your communication and bring understanding to your team and stakeholders
- Learn user segmentation to understand your data with the right context
- Perform meaningful data analysis that shows you the right path for developing product
- Conduct SWOT analysis that unravels hidden opportunities and threads
- Learn time management to make the most of your Product Manager's time
- Being able to step up from a Agile Product Owner, Data Analyst and other roles to a Product Manager position
- Being ready for any Product Manager certification / Product Management certification
- Delegating tasks so that, as Product Managers, you can focus on the right tasks
- Managing stakeholders, so you can manage expectations and find allies all around you
- Strategic thinking, so you can proudly lead your product into the future
- Defining MVPs - Minimum viable products, so you can effectively verify your Product's hypothesis
- Managing backlog, so you always work on changes that will bring the most value to your users and clients
- Building great user stories and tasks, so your team knows precisely what to do
- Dealing with technical debt, so both your stakeholders and team are happy with your choices
- Reading heatmaps, so you understand user's actions
- Presenting the right data to the right stakeholders at the right time
Curriculum 84 Lectures 06:00:53
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Section 1 : Introduction
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Section 2 : Module 1: Product Manager - understanding the role
- Lecture 1 :
- Module 1, Class 1: Who is a Product Manager?
- Lecture 2 :
- Module 1, Class 2: Why choose a Product Manager's career?
- Lecture 3 :
- Module 1, Class 3: Project vs product
- Lecture 4 :
- Module 1, Class 4: Project Manager vs Product Manager
- Lecture 5 :
- Module 1, Class 5: Product Manager's skills
- Lecture 6 :
- Module 1, Class 6: IT vs real products
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Section 3 : Module 2: Designing a great Product Manager
- Lecture 1 :
- Module 2, Class 1: Being data oriented
- Lecture 2 :
- Module 2, Class 2: Humbleness
- Lecture 3 :
- Module 2, Class 3: Challenging yourself
- Lecture 4 :
- Module 2, Class 4: Empathy and respect
- Lecture 5 :
- Module 2, Class 5: Integrity
- Lecture 6 :
- Module 2, Class 6: Diplomacy
- Lecture 7 :
- Module 2, Class 7: Transparency
- Lecture 8 :
- Module 2, Class 8: Being ahead of the game
- Lecture 9 :
- Module 2: Designing a great Product Manager
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Section 4 : Module 3: Product’s big bang – chaos is born
- Lecture 1 :
- Module 3, Class 1: Vision
- Lecture 2 :
- Module 3, Class 2: Strategy
- Lecture 3 :
- Module 3, Class 3: Values
- Lecture 4 :
- Module 3, Class 4: Product Goals
- Lecture 5 :
- Module 3, Class 5: SWOT
- Lecture 6 :
- Module 3, Class 6: User Personas
- Lecture 7 :
- Module 3: Product’s big bang – chaos is born
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Section 5 : Module 4: Organizing the work around the Product - turning chaos into order
- Lecture 1 :
- Module 4, Class 1: Kanban
- Lecture 2 :
- Module 4, Class 2: Agile scrum
- Lecture 3 :
- Module 4, Class 3: Product Owner in agile scrum
- Lecture 4 :
- Module 4, Class 4: Waterfall
- Lecture 5 :
- Module 4, Class 5: How to organize your work
- Lecture 6 :
- Module 4, Class 6: Day of a Product Manager
- Lecture 7 :
- Module 4, Class 7: Delegating
- Lecture 8 :
- Module 4: Organizing the work around the Product
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Section 6 : Module 5: Communication – sharing the order with others
- Lecture 1 :
- Module 5, class 1: Stakeholders
- Lecture 2 :
- Module 5, class 2: Managing expectations
- Lecture 3 :
- Module 5, class 3: Emails
- Lecture 4 :
- Module 5, class 4: Communicators
- Lecture 5 :
- Module 5, class 5: Meetings
- Lecture 6 :
- Module 5, class 6: Presentations
- Lecture 7 :
- Module 5, class 7: Motivating the team
- Lecture 8 :
- Module 5, class 8: Resolving conflicts
- Lecture 9 :
- Module 5, class 9: Escalations
- Lecture 10 :
- Module 5: Communication – sharing the order with others
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Section 7 : Module 6: Before the Product development – turning order into work
- Lecture 1 :
- Module 6, class 1: Ideas
- Lecture 2 :
- Module 6, class 2: Market analysis
- Lecture 3 :
- Module 6, class 3: Client interviews
- Lecture 4 :
- Module 6, class 4: Strategic thinking
- Lecture 5 :
- Module 6, class 5: Roadmap
- Lecture 6 :
- Module 6, class 6: Value and prioritisation
- Lecture 7 :
- Module 6, class 7: POC - Proof of concept
- Lecture 8 :
- Module 6, class 7: MVP - Minimum Viable Product
- Lecture 9 :
- Module 6, class 8: MVP Types
- Lecture 10 :
- Module 6: Before the Product development – turning order into work
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Section 8 : Module 7: Product development - turning work into product
- Lecture 1 :
- Module 7, class 1: Backlog
- Lecture 2 :
- Module 7, class 2: Task document/PRD
- Lecture 3 :
- Module 7, class 3: Managing bugs
- Lecture 4 :
- Module 7, class 4: Technical debt
- Lecture 5 :
- Module 7, class 5: Design
- Lecture 6 :
- Module 7, class 6: QA and testing
- Lecture 7 :
- Module 7, class 7: Data analysis
- Lecture 8 :
- Module 7, class 8: Improving development speed
- Lecture 9 :
- Module 7, class 9: Return on investment
- Lecture 10 :
- Module 7, class 10: Product lifecycle
- Lecture 11 :
- Module 7: Product development - turning work into product
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Section 9 : Module 8: Live product - finally getting the users to use it!
- Lecture 1 :
- Module 8, class 1: Increment
- Lecture 2 :
- Module 8, class 2: Comments and product rating
- Lecture 3 :
- Module 8, class 3: Docs
- Lecture 4 :
- Module 8: Live product - finally getting the users to use it!
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Section 10 : Module 9: Data – Understanding the impact on the Product change
- Lecture 1 :
- Module 9, class 1: Data
- Lecture 2 :
- Module 9, class 2: Metrics
- Lecture 3 :
- Module 9, class 3: Hot to get the right data
- Lecture 4 :
- Module 9, class 4: User segmentation and cohorts
- Lecture 5 :
- Module 9, class 5: Presenting the data
- Lecture 6 :
- Module 9, class 6: Data vs feeling
- Lecture 7 :
- Module 9, class 7: A/B testing
- Lecture 8 :
- Module 9, class 8: Understanding users
- Lecture 9 :
- Module 9: Data – Understanding the impact on the Product change
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Section 11 : Module 10: Your own Product
- Lecture 1 :
- Module 10, class 1: Your own Product
- Lecture 2 :
- Module 10, class 2: Choose your Product
- Lecture 3 :
- Module 10, class 3: Work Scope
- Lecture 4 :
- Module 10, class 4: Goals
- Lecture 5 :
- Module 10, class 5: Vision and strategy
- Lecture 6 :
- Module 10, class 6: Plan your work
- Lecture 7 :
- Module 10, class 7: Launch and running the product
- Lecture 8 :
- Module 10: Your own Product
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Section 12 : Conclusion
- Lecture 1 :
- Final words
Our learners work at
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Instructor
90874 Course Views
1 Courses
I'm a passionate Product Manager eager to teach younger Product Managers how to best perform this role. I have vast experience with recruitment-related IT products. I'm currently employed as a Senior product manager at Microsoft, working in the Skype team. My previous roles include Product experience in OLX (European classified ads leader) and Stepstone (Top European job board) as well as a small start-up role.
In my doctoral thesis, I researched the possibility of using evolutionary algorithms in a problem of path planning in high-traffic maritime areas. I am an author or co-author of over 10 scientific papers dealing with related matters.
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