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  • Foundational Understanding of SEO: Grasp the core concepts of SEO, including how search engines work, the importance of keywords, and the basics of on-page and off-page optimization.
  • Keyword Research Skills: Learn to conduct effective keyword research to find terms that can drive targeted traffic to your site.
  • Content Optimization Techniques: Gain the ability to optimize website content to improve visibility and ranking on search engine results pages (SERPs).
  • Basic Technical SEO Knowledge: Understand essential technical SEO elements like site structure, mobile optimization, and site speed that affect a site's ranking.
  • Link Building Strategies: Discover ethical link-building practices that enhance a site's authority and rankings.
  • SEO Tools Proficiency: Become proficient in using various SEO tools for keyword research, competitor analysis, tracking rankings, and more.
  • Analytical Skills: Learn to use analytics to measure SEO performance, interpret data, and make informed decisions to improve strategies.

Welcome to "Basic SEO: A Beginner's Guide," an immersive course designed to introduce you to the essential concepts and practices of Search Engine Optimization (SEO). Whether you're a budding blogger, a small business owner, or a marketer looking to enhance your online presence, this course provides the foundational knowledge you need to start optimizing your website for search engines.

Under the expert guidance of Yoann Bierling, a seasoned professional with extensive experience in data, technology, and business, you'll embark on a comprehensive learning journey. From understanding the pivotal role of SEO in today's digital landscape to mastering keyword research, on-page optimization, and beyond, this course covers all the bases.

You'll learn how to:

  • Navigate the essentials of SEO and understand its significance in achieving online visibility.
  • Conduct effective keyword research to find terms that will drive targeted traffic to your site.
  • Optimize your web pages for search engines, enhancing your site's ranking and user experience.
  • Utilize essential SEO tools to analyze your website's performance and identify opportunities for improvement.
  • Understand the principles of information architecture and content marketing in the context of SEO.
  • Conduct technical SEO audits to uncover and rectify issues that could be hindering your site's performance.

By the end of this course, you'll have gained the skills and knowledge to implement effective SEO strategies, driving more organic traffic to your website and improving your overall online presence. Whether you're looking to grow your business or build your personal brand, "Optimizing Your Digital Footprint: A Journey Through SEO Fundamentals" is your first step towards achieving your online goals. Join us and start your journey to becoming an SEO-savvy professional today!

  • Internet Access: Stable internet connection to access course materials and perform research.
  • Computer: Access to a computer or a smart device to watch course videos, participate in discussions, and practice SEO techniques.
  • Web Browser: Updated web browser to access SEO tools and resources online.
  • Basic Computer Skills: Familiarity with using the internet, web browsers, and basic word processing software.
  • Curiosity and Willingness to Learn: SEO is a dynamic field. An open mindset and readiness to learn new concepts and techniques are crucial.
  • Beginners to Digital Marketing: Individuals with little to no experience in digital marketing who wish to gain a foundational understanding of SEO.
  • Small Business Owners & Entrepreneurs: Who want to improve their website's visibility and attract more organic traffic without necessarily having a technical background.
  • Content Creators & Bloggers: Seeking to optimize their content for search engines to increase reach and engagement.
  • Marketing Professionals: Looking to expand their skill set by adding SEO to their repertoire.
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  • Section 1 : The Essentials of SEO: Understanding Its Impact 3 Lectures 00:16:40

    • Lecture 1 :
    • Kickoff: Diving Into SEO With Your Guide Preview
    • Begin your journey into the world of SEO by meeting your instructor, who will outline the course roadmap and what to expect as you embark on this enlightening path to mastering SEO.
    • Lecture 2 :
    • SEO Fundamentals: The Backbone of Digital Visibility
    • Delve into the core principles of SEO, learning why it’s a critical component of modern digital marketing strategies and how it shapes the visibility and success of websites in search engine results.
    • Lecture 3 :
    • Test Your SEO Basics
    • Assess your understanding of SEO's foundational concepts and its importance in the digital landscape through a series of thought-provoking questions.
  • Section 2 : Mastering Keywords: Research and Application 2 Lectures 00:11:52

    • Lecture 1 :
    • Keywords Decoded: Research Strategies and Usage
    • Explore the art and science of keyword research, uncovering strategies to identify and apply keywords effectively to boost your website's search engine rankings and visibility.
    • Lecture 2 :
    • Keywords Mastery Check
    • Validate your newfound knowledge on keyword research and distribution by tackling questions designed to challenge and refine your keyword strategy skills.
  • Section 3 : Navigating SEO Tools: Your Digital Toolkit 2 Lectures 00:00:00

    • Lecture 1 :
    • Leveraging SEO Tools for Success
    • Uncover the essential SEO tools that will enhance your optimization efforts, from keyword research to tracking rankings and analyzing competitors.
    • Lecture 2 :
    • SEO Tools Proficiency Quiz
    • Test your knowledge on various SEO tools and their applications with a quiz designed to ensure you're equipped to navigate the digital SEO landscape effectively.
  • Section 4 : On-Page Optimization: Crafting Perfect Pages 2 Lectures 00:12:37

    • Lecture 1 :
    • The Art of Page Optimization
    • Dive into on-page SEO techniques that elevate page quality, including optimizing title tags, meta descriptions, and content, ensuring your pages are irresistible to search engines.
    • Lecture 2 :
    • On-Page SEO Skills Test
    • Challenge your understanding of on-page optimization strategies with a quiz, solidifying your skills in making web pages search engine friendly.
  • Section 5 : Architecting Information and Marketing Content 2 Lectures 00:00:00

    • Lecture 1 :
    • Building Blocks of Information Architecture & Content Strategy
    • Learn how effective information architecture and strategic content marketing play pivotal roles in SEO, driving engagement and bolstering site structure.
    • Lecture 2 :
    • Content Strategy & Information Architecture Quiz
    • Put your knowledge of content marketing and information architecture to the test, ensuring you're prepared to craft content that captivates both users and search engines.
  • Section 6 : Technical SEO: Audits and Insights 2 Lectures 00:11:42

    • Lecture 1 :
    • Technical SEO Unveiled: Auditing for Excellence
    • Gain insights into conducting technical SEO audits that uncover opportunities for improvement, addressing issues that hinder site performance and user experience.
    • Lecture 2 :
    • Technical SEO Evaluation
    • Evaluate your grasp of technical SEO, from site speed optimization to mobile-friendliness, through a comprehensive quiz designed to test your auditing skills.
  • Section 7 : Wrapping Up: Beyond Basic SEO 3 Lectures 00:02:30

    • Lecture 1 :
    • The SEO Journey Continues
    • Reflect on the key takeaways from the course and explore how the journey of SEO learning and adaptation never truly ends, preparing you for continued growth and exploration.
    • Lecture 2 :
    • Final Insights: Elevating Your SEO Game
    • Summarize the course’s main points, reinforcing critical SEO strategies and preparing you for advanced challenges and opportunities in your SEO journey.
    • Lecture 3 :
    • The Ultimate SEO Mastery Test
    • Test your comprehensive understanding of the entire course, from basic principles to advanced strategies, ensuring you're ready to tackle the SEO world.
  • How do i access the course after purchase?

    It's simple. When you sign up, you'll immediately have unlimited viewing of thousands of expert courses, paths to guide your learning, tools to measure your skills and hands-on resources like exercise files. There’s no limit on what you can learn and you can cancel at any time.
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    Yes absolutely & thats one of the advantage of self-paced courses. You can anytime pause or resume the course & come back & forth from one lecture to another lecture, play the videos mulitple times & so on.
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    Most of these courses have general questions & answers already covered within the course lectures. However, if you need any further help from the instructor, you can use the inbuilt Chat with Instructor option to send a message to an instructor & they will reply you within 24 hours. You can ask as many questions as you want.
  • Do i need a pc to access the course or can i do it on mobile & tablet as well?

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  • Can i cancel anytime?

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Yoann supports businesses facilitating and succeeding in their international projects He has supported several supply chain and financial international business optimization programs in Web and SAP on various positions from data analyst to project management, working with different streams Yoann speaks fluently English and French; he can converse in Russian, Polish and Spanish He has been a digital nomad for many years, and is interested in upholding international projects
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