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Business Model

A business model outlines how a company creates, delivers, and captures value. It defines the product or service, target audience, revenue sources, and key components that drive the sustainability and profitability of the business.

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Frequently asked questions

What is a Business Model?

A business model is a framework that outlines how a company creates, delivers, and captures value. It describes the way a business generates revenue, defines its target customer segment, and details the components of its value proposition, distribution channels, customer relationships, and revenue streams.
Components of a Business Model: What Does it Encompass?

A business model typically includes key components such as the value proposition (what the business offers), customer segments (target audience), channels (how products or services are delivered), customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.
Different Types of Business Models: What are They?

Various types of business models exist, including the subscription model (recurring revenue), e-commerce model (online sales), freemium model (free basic services with premium upgrades), and marketplace model (facilitating transactions between buyers and sellers).
Innovation and Business Model: How are They Linked?

Innovation often involves experimenting with or reinventing aspects of a business model. Companies may innovate by introducing new revenue streams, optimizing distribution channels, or redefining their value proposition to stay competitive and meet evolving market needs.
Business Model Canvas: How is it Used in Planning?

The Business Model Canvas is a visual tool that provides a one-page overview of the key components of a business model. Entrepreneurs and business leaders use it as a strategic planning template to sketch and iterate on their business model, fostering clarity and alignment within the organization.