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The Credible CFO: Driving Growth & Delivering Predictability.

Learn how to build your credibility as a financial executive with the CEO and other important stakeholders

Instructed by Blair Cook

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Play & Pause Videos
High Quality Recorded Lectures 24
Learn Online from Mobile/PC/Tablet
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Inlcudes Real Projects
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Certificate of Completion
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  • Certificate of Completion
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$199 /month

Buy Subscription See all plans
  • Access to all marketplace courses
  • Access to all new courses
  • Play & Pause Videos
  • High Quality Recorded Lectures
  • Learn Online from Mobile/PC/Tablet
  • Download Course for Offline Viewing
  • Inlcudes Real Projects
  • Certificate of Completion
  • Free Instructor Support
  • Describe how to establish process and technology credibility.
  • Describe how to establish people credibility.
  • Describe how to establish process and technology credibility.

In this course, we will look at the credibility of the CFO and of the finance function.  We will discuss how we assess credibility as well as the factors that erode and build credibility.  Credibility is the foundation for finance’s position in supporting a growth mandate.  Credible CFO’s position themselves as strategic leaders as they master execution of the existing business and develop visibility of future financial results. 

The ability to deliver predictability helps the executive and the board of directors formulate and execute strategic plans with greater confidence.  We will explore strategies that the CFO should be considering to enhance their own credibility as well as that of their team using tools and technology.

  • No prerequisites are required.
  • Financial managers and executives looking to deepen their relationships and level of influence at the executive and board levels.
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Section 1 : Welcome to the Course!

  • Lecture 1 :
  • The Office of the CFO is confronted with a myriad of challenges, which if not deal with strategically and proactively, can lead to an erosion of personal and functional credibility. In this course, I will explore credibility including: • What it is? • How you assess it? • How you build it using people, processes, and technology?

Section 2 : Credibility and growth.

  • Lecture 1 :
  • Credibility and growth.
  • In this lesson I will explore what credibility is and how it ties to the growth agenda of your organization.

Section 3 : Assessing the Credibility of Finance.

  • Lecture 1 :
  • Assessing the Credibility of Finance.
  • In this lesson, I will look at measuring the level of credibility in your finance function using a simple three stage maturity model. There is a high correlation between the level of maturity and the amount of credibility.

Section 4 : People Credibility.

  • Lecture 1 :
  • People Credibility.
  • In this lesson, I will look at establishing people credibility. This include both the credibility of the finance team as well as your own credibility. We will also cover ideas about how to structure the finance function to enhance credibility.

Section 5 : Technology and Process Credibility.

  • Lecture 1 :
  • Technology and Process Credibility.
  • In this lesson, I will look at the role enabling technology can play on building and sustaining credibility.
  • 1. How do i access the course after purchase?

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  • 2. Are these video based online self-learning courses?

    Yes. All of the courses comes with online video based lectures created by certified instructors. Instructors have crafted these courses with a blend of high quality interactive videos, lectures, quizzes & real world projects to give you an indepth knowledge about the topic.
  • 3. Can i play & pause the course as per my convenience?

    Yes absolutely & thats one of the advantage of self-paced courses. You can anytime pause or resume the course & come back & forth from one lecture to another lecture, play the videos mulitple times & so on.
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    Most of these courses have general questions & answers already covered within the course lectures. However, if you need any further help from the instructor, you can use the inbuilt Chat with Instructor option to send a message to an instructor & they will reply you within 24 hours. You can ask as many questions as you want.
  • 5. Do i need a pc to access the course or can i do it on mobile & tablet as well?

    Brilliant question? Isn't it? You can access the courses on any device like PC, Mobile, Tablet & even on a smart tv. For mobile & a tablet you can download the Learnfly android or an iOS app. If mobile app is not available in your country, you can access the course directly by visting our website, its fully mobile friendly.
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  • 10. What is the refund policy?

    We would hate you to leave us. However, if you are not satisfied, you can ask for a full refund within 30 days & we will be happy to assist you further.

Blair Cook,

Blair is a many-time corporate director, CFO, author, speaker, educator, innovator, and thought leader. His educational videos of accounting and finance have million of views on YouTube. He has keynoted and spoken at national conferences from New York to Toronto. Along with Jen, he co-hosts CPA Canada’s podcast series “CPA Success Podcast.” He works with real businesses to experiment with theories and practices developed both in the academic and real world. He then shares these experiences and stories with others of what works, what doesn’t, and what was learned. He is the author of The Illiterate Executive: An Executive’s Handbook for Mastering Financial Acumen.
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