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The Credible CFO: Driving Growth & Delivering Predictability.

Learn how to build your credibility as a financial executive with the CEO and other important stakeholders

Instructed by Blair Cook

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  • Describe how to establish process and technology credibility.
  • Describe how to establish people credibility.
  • Describe how to establish process and technology credibility.

In this course, we will look at the credibility of the CFO and of the finance function.  We will discuss how we assess credibility as well as the factors that erode and build credibility.  Credibility is the foundation for finance’s position in supporting a growth mandate.  Credible CFO’s position themselves as strategic leaders as they master execution of the existing business and develop visibility of future financial results. 

The ability to deliver predictability helps the executive and the board of directors formulate and execute strategic plans with greater confidence.  We will explore strategies that the CFO should be considering to enhance their own credibility as well as that of their team using tools and technology.

  • No prerequisites are required.
  • Financial managers and executives looking to deepen their relationships and level of influence at the executive and board levels.
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Section 1 : Welcome to the Course!

  • Lecture 1 :
  • The Office of the CFO is confronted with a myriad of challenges, which if not deal with strategically and proactively, can lead to an erosion of personal and functional credibility. In this course, I will explore credibility including: • What it is? • How you assess it? • How you build it using people, processes, and technology?

Section 2 : Credibility and growth.

  • Lecture 1 :
  • Credibility and growth.
  • In this lesson I will explore what credibility is and how it ties to the growth agenda of your organization.

Section 3 : Assessing the Credibility of Finance.

  • Lecture 1 :
  • Assessing the Credibility of Finance.
  • In this lesson, I will look at measuring the level of credibility in your finance function using a simple three stage maturity model. There is a high correlation between the level of maturity and the amount of credibility.

Section 4 : People Credibility.

  • Lecture 1 :
  • People Credibility.
  • In this lesson, I will look at establishing people credibility. This include both the credibility of the finance team as well as your own credibility. We will also cover ideas about how to structure the finance function to enhance credibility.

Section 5 : Technology and Process Credibility.

  • Lecture 1 :
  • Technology and Process Credibility.
  • In this lesson, I will look at the role enabling technology can play on building and sustaining credibility.
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Blair Cook,

Blair is a many-time corporate director, CFO, author, speaker, educator, innovator, and thought leader. His educational videos of accounting and finance have million of views on YouTube. He has keynoted and spoken at national conferences from New York to Toronto. Along with Jen, he co-hosts CPA Canada’s podcast series “CPA Success Podcast.” He works with real businesses to experiment with theories and practices developed both in the academic and real world. He then shares these experiences and stories with others of what works, what doesn’t, and what was learned. He is the author of The Illiterate Executive: An Executive’s Handbook for Mastering Financial Acumen.
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