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Instructor Biography

With over 13 years of experience as a Brand and Marketing Manager spanning many industries from B2B to B2C, Isobelle is passionate about everything social media and marketing. She is proficient in providing excellent customer service while executing digital advertising campaigns, monitoring performance, analyzing reporting, and optimizing based on KPIs. Her mix of experience enables her to help entrepreneurs, brands, and businesses with the following: building and managing social media marketing campaigns across all platforms, lead generation and brand awareness campaign goals and strategies for execution, B2B and B2C advertising strategies and methodologies, PPC advertising tactics, conversion tracking metrics to measure ROI, extensive platform expertise, advice on how to optimize and analyze campaign reporting from start to finish, benchmarks and KPIs, re-marketing tactics, target audience and demographic analysis and insight by platform, and creating compelling messaging and images and content. Isobelle holds a BCom in Communication Management from the University of Pretoria, as well as an Honours in Business Management, specializing in Marketing Management, Business Administration and Management, and Related Support Services.