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What you'll learn?
- How to promote your website and e-shop through Google Ads
- How to setup Google Search Ads
- How to setup Google Display Network Ads
- How to setup YouTube Ads
- How to setup their Google Ads account
- How to easily navigate within your campaigns
Course Overview
In this course, you will learn how to set and effectively manage campaigns in Google Search, Google Display Network and YouTube as a way to bring potential customers to your website and convert them into leads or sales.
By the end of the seminar participants will be able to:
Setting up Your Google Ads Account
• How to create a Google Ads Account
• What preferences to choose when you setting up the account
• How to setup your billing payment and payment methods
Manage Google Search Ads
• Setup campaigns in Google Search
• Find the best keywords and write amazing advertising texts that will capture audience attention.
• Apply methods that will help use improve the quality score of the keywords.
• Use the tools that can help the measurement and analysis of the results
• Effectively determine the bid and advertising budget
Manage Campaigns in Google Display Network
• Set up campaigns in Google Display Network
• Set the right parameters for better targeting.
• Choose the right targeting so that banners ads will appear in targeted websites and at the same time reduce the cost per click.
• Create retargeting campaigns that will follow website visitors
• Measure and optimize the Google Display Network campaigns
Manage Campaign in YouTube
• Set up campaign that will play in YouTube
• Choose the right YouTube campaign based on the goals requested
• Promote videos through the YouTube paid video ads for maximum exposure.
Pre-requisites
- This course is for all levels of expertise and there aren’t any prerequisites.
Target Audience
- Anyone who wants to promote their products and services through Google Ads
- Business Owners
- Digital Marketers
- Advertising Agencies
- Eshop owners
Curriculum 9 Lectures 00:49:47
-
Section 1 : INTRODUCTION
-
Section 2 : HOW TO SETUP YOUR GOOGLE ADS ACCOUNT
- Lecture 1 :
- How to setup your Google Ads Account
-
Section 3 : HOW TO CREATE GOOGLE SEARCH ADS
- Lecture 1 :
- How to create Google Search Ads
-
Section 4 : HOW TO CREATE GOOGLE DISPLAY NETWORK ADS
- Lecture 1 :
- How to create Google Display Network Ads
- Lecture 2 :
- How to setup your remarketing tag
- Lecture 3 :
- How to create a remarketing ad group
-
Section 5 : HOW TO CREATE YOUTUBE ADS
- Lecture 1 :
- How to create YouTube Ads
-
Section 6 : NAVIGATION WITHIN GOOGLE ADS
- Lecture 1 :
- How to easily navigate within your campaigns
- Lecture 2 :
- How to setup a conversion tag
Our learners work at
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Instructor
1937 Course Views
6 Courses
Adonis Anastasiou as a self-made entrepreneur started in 1999 from zero, actually with a negative bank balance and no other support, and he manage to climb to the top of the business training sector.
He has graduated from California State University of Los Angeles and got his degree in Administrative Management and Economics. He continued his studies in Strategic Management at Henley Management School. Returning back from the United States it was a struggle but his love for marketing and sales help him to establish himself as a business consultant and to become certified business trainer. After some years of hard work and determination he founded Adonis Business Academy which is accredited by the Human Resources Authority of Cyprus. Today is considered to be one of the leading business academies in Cyprus. The academy has organized the most number of business seminars in Cyprus for four consecutive years 2013, 2014, 2015, 2016. From 2016 the academy offers the “Sales and Marketing Diploma” which is an internationally recognized diploma. Also in 2010 Adonis starts a co-operation with Google and he becomes the first Certified Google Advertising Professional in Cyprus and the academy is currently an active Google Partner.
Beyond teaching in the Academy he worked as lecturer at University of Central Lancashier and is currently a lecturer at Cyprus College for the Social Media and Internet Marketing Professional Diploma. He has been invited as a guest speaker at various Universities such as the University of Cyprus, University of East London, University of Neapolis, University of Nicosia.
He is an effective business trainer, coach, author and motivational speaker with an amazing record of assisting client companies to grow their sales and size even in turbulent times. His expertise and passion for marketing and sales, makes him the ideal Sales Trainer for any company that strives for growth in a highly competitive environment. He is one of the founding members of the Cyprus Mentoring and Coaching Association EMCC.
Among his clients are Caterpillar, Hellenic Bank, KPMG, Volvo, Hyunday, Pancyprian Insurance, Cosmos Insurance, CTC Automotives, Tseriotis Group, AlphaMega Hypermarkets, Electroline, Cyprus Electricity Authority, Debenhams Cyprus, and many more.
He is offering services such as Business Training and Keynote Speeches, Business Coaching, Personal Development, Social Media and Internet Marketing services.
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