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What you'll learn?
- Neuromarketing, cognitive biases, pricing techniques and subconscious mind behavior
A very basic class that will give you the flavor of what the Neuromarketing field is all about and how technology is disrupting marketing as well. Anyone who has an interest in this field or marketing or psychology can subscribe and no prior understanding of any field neurology or marketing is required. It is useful for anyone and everyone as I bet there are many things in this course you were not aware of. I would also challenge you with some examples and prove to you that your brain is fooling you despite you being at the peak of your conscious mind
This course is for decision-makers, brand managers, entrepreneurs, product managers, or anyone who is interested in marketing.In this course, you would be learning about cognitive biases, various pricing techniques, cocktail party effect, spy experiment, PET, fMRI, etc. It is made for decision-makers and not medical professionals.
You will also learn through various examples how your brain fools you and how the subconscious is a bigger part of your decision-making than your conscious brain. You will learn how big companies use all the techniques taught to manipulate your decision-making without you even knowing it. I would also discuss some cutting age tech advances in this field and how the advertising business would use Artificial Intelligence and change the entire landscape
- No prior understanding of both marketing and neurology is required
- Any one trying to explore the field
Curriculum 7 Lectures 00:23:08
Section 1 : Neuromarketing : Understand Your Sub Conscious
- Lecture 1 :
- Course Introduction Preview
- Lecture 2 :
- Why NeuroMarketing exists?
- Lecture 3 :
- Spy experiment & Cocktail Party effect
- Lecture 4 :
- New Age Persuasive Marketing Techniques
- Lecture 5 :
- Cognitive Biases
- Lecture 6 :
- Pricing Techniques
- Lecture 7 :
- NeuroMarketing tools
Our learners work at
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