Master Capital Allocation

The 10 Levers for Maximizing Shareholder Returns

Instructed by Blair Cook

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  • Define what is capital allocation and identify the relevant tools
  • Identify and evaluate sources of cash generated by the business
  • Evaluate different investment opportunities
  • Integrate financing strategy with capital allocation to preserve flexibility and maximize returns
  • Evaluate uses of surplus cash to pay dividends and/or repurchase shares

In this course we are going to tackle capital allocation, that is, how the CEO, and you as their strategic partner, go about deploying cash inside the business.  CEO’s are ultimately measured on their record of generating returns for their shareholders.  The single most important determinant of shareholder returns is capital allocation.  Knowing what tools you have available and when to use them is the key.  We’ll look how and when you source cash. 


We’ll also look at the strategies behind selecting the most optimal use of that cash, which may include buying back shares in yourself.

  • Understanding of finance theory
  • Anyone from Finance Background
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Section 1 : Course Overview.

  • Lecture 1 :

Section 2 : What is it and how can I evaluate it?

  • Lecture 1 :
  • What is it and how can I evaluate it?

Section 3 : Operating sources of cash for allocation.

  • Lecture 1 :
  • Operating sources of cash for allocation.

Section 4 : Investment of capital.

  • Lecture 1 :
  • Investment of capital.

Section 5 : Cash raised from financing.

  • Lecture 1 :
  • Cash raised from financing.

Section 6 : Dividend and stock repurchases.

  • Lecture 1 :
  • Dividend and stock repurchases.

Section 7 : Six common traits of master capital allocators.

  • Lecture 1 :
  • Six common traits of master capital allocators.

Blair Cook,

Blair is a many-time corporate director, CFO, author, speaker, educator, innovator, and thought leader. His educational videos of accounting and finance have million of views on YouTube. He has keynoted and spoken at national conferences from New York to Toronto. Along with Jen, he co-hosts CPA Canada’s podcast series “CPA Success Podcast.” He works with real businesses to experiment with theories and practices developed both in the academic and real world. He then shares these experiences and stories with others of what works, what doesn’t, and what was learned. He is the author of The Illiterate Executive: An Executive’s Handbook for Mastering Financial Acumen.
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