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  • What is Mission, Vision and strategic Planning and the easiest way to understand and use them
  • What is the context of the organization? Relation with SWOT analysis and interested parties needs & expectations + Strategic map building
  • Leadership role in ISO 9001
  • What are the Quality Management Principles?
  • What is a process approach and how to efficiently use it (+PDCA understandings)
  • ISO 9001:2015 major points that shows how real business works
  • ISO 9001:2015 major changes
  • ISO 9000:2015 most needed and critical definitions
  • How to establish quality objectives and get the best use of them - SMART Objectives!
  • Difference between Goal and Objectives and how to establish Both (from where to start)
  • How to Evaluate the Quality Management System and Business Performance
  • Use of Data to Measure and monitor the Performances
  • Why should you have an analytical Mindset? Customer Satisfaction, Key Performance Indicators and Dashboards to monitor process/Business performance
  • Management Review Meetings, Nonconformity, Corrective actions and Continual Improvement mindset
  • What to do? Action plan for your Business: Workshop preparation - full work needed map
  • Summary of some Tools that you need to use (SIPOC, Flowcharts, Control Charts, Cause and Effect, Pareto, 5 whys)

This course is not a step by step (or clause by clause) explanation of ISO 9001:2015! At all! For such courses, please refer to other colleagues/instructors where they have a great explanation for that.

In this course (in which for sure we will extract some clauses and explain from the system), we will be concentrating on how to understand ISO 9001 Quality Management System as the way you do Business. Your daily Business, Analysis and Implementation. 

We will start by the most needed and critical definitions (looks boring a bit but without this foundation, we cannot beat the coming beast) that will enlighten our path to the other lectures and sections.

Then, we will highlight the role of leadership in the quality management system and how much leaders are in the heart of the whole process (company) and each and every process also.

Later, we will be discussing the great seven Quality Management Principles that almost all business owners’ uses on their daily basis and within their leadership styles without knowing the emphasis that ISO put on them. 

In addition to that, we will be discussing the major changes in ISO 2015 revision compared to 2008 and not to just know the difference rather than knowing its importance on the business itself.

One major concept will be discussed and fully explained also is the Process approach and how this can help you to Plan, Do, Check and Act (Continually Improve) any Process (wide or sub process) that you will be working on or even designing

(new process). Another critical aspects that is considered the biggest change in the new ISO 2015 version is the context of the organization, we will be demystifying it to know the importance of identifying the External & Internal issues, Interested

parties plus their needs and expectations (what is the difference between a need and an expectation also), Risks and opportunities and the relation with SWOT analysis. We will be using those aspects to understand the Strategic planning process, Vision, Mission, Strategy Map, and its integration with the Quality Management System and process approach.

Then we will be demystifying the difference between a GOAL and an Objective and how SMART objectives achieve the intended results. Then we will discuss the origin of objectives establishment and from where to start.

Performance Evaluation will be critical to implement after all this knowledge, what to measure and monitor? When? How (methods used)? ... And many other questions the organization and its process owners shall ask themselves.

How to use the data perfectly so to analyze and improve the use of resources for a better output? How to be efficient rather than being effective.

How to make sure your products and services are conforming to client’s requirements? The degree of your customer satisfaction? The effectiveness of your QMS? If you actually got what you planned for? How your external providers are performing and how you can continually improve your QMS? Those questions shall be the basis of your interpretation of the business.

We will be discussing how to establish your process KPIs (Key Performance Indicators) and release a dashboard to ease monitoring those processes. Management Review meeting importance (Inputs & Outputs needed/expected), NCRs and continually improving to reach an Analytical Mindset.


  • No prerequisite for this course Just remove some myths you knew about ISO and Quality and be ready to have a new Journey
  • All Employees
  • Students
  • Top Management
  • Management representatives
  • Quality Assurance Managers/Employees
  • Quality Control Managers/Employees
  • Quality Auditors
  • Anyone interested in understanding the real ISO 9001 objective(s) and application
  • Individuals that really like to have an analytical mindset
  • New business owners
  • Entrepreneurs
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  • Section 1 : Course Structure 1 Lectures 00:07:23

    • Lecture 1 :
  • Section 2 : Critical Definitions 22 Lectures 01:44:25

    • Lecture 1 :
    • What is Quality
    • Lecture 2 :
    • What is ISO
    • Lecture 3 :
    • What is a System - Management System
    • Lecture 4 :
    • What is Policy - Quality Policy
    • Lecture 5 :
    • What is Vision, Mission & Strategy
    • Lecture 6 :
    • QA Vs QC
    • Lecture 7 :
    • Effectiveness Vs Efficiency
    • Lecture 8 :
    • Verification Vs Validation
    • Lecture 9 :
    • Conformity Vs Nonconformity Vs Defect
    • Lecture 10 :
    • Correction Vs Corrective Action Vs Preventive Action
    • Lecture 11 :
    • Risk & Preventive Action
    • Lecture 12 :
    • What is Competence
    • Lecture 13 :
    • What is the Context of the Organization
    • Lecture 14 :
    • Who are the Interested parties
    • Lecture 15 :
    • What are the Needs & expectations
    • Lecture 16 :
    • Management System Requirements
    • Lecture 17 :
    • Who is a customer
    • Lecture 18 :
    • What is Customer Satisfaction
    • Lecture 19 :
    • Product Vs Service Vs Process
    • Lecture 20 :
    • Document Vs Record
    • Lecture 21 :
    • What is Customer Complaint
    • Lecture 22 :
    • Measuring Vs Monitoring Vs Performance
  • Section 3 : Who is Responsbile 2 Lectures 00:14:15

    • Lecture 1 :
    • Who is Responsible
    • Lecture 2 :
    • Responsibility Vs Accountability
  • Section 4 : Quality Management Principles 1 Lectures 00:00:01

    • Lecture 1 :
    • Quality Management Principles
  • Section 5 : Major Changes 5 Lectures 00:31:01

    • Lecture 1 :
    • Major changes – Risk Based Thinking
    • Lecture 2 :
    • Major changes – Organizational Knowledge
    • Lecture 3 :
    • Documented Information
    • Lecture 4 :
    • Major terminology Differences
    • Lecture 5 :
    • ISO 9001 2015 Core Concepts
  • Section 6 : Process Approach 6 Lectures 00:29:12

    • Lecture 1 :
    • Process Approach in ISO 9001 2015
    • Lecture 2 :
    • Key Benefits
    • Lecture 3 :
    • PDCA in ISO 9001 2015
    • Lecture 4 :
    • Process Approach Concept-2
    • Lecture 5 :
    • What is PDCA
    • Lecture 6 :
    • Process Approach Concept-1
  • Section 7 : Context of the Organization 17 Lectures 01:42:59

    • Lecture 1 :
    • Context Chapter Summary
    • Lecture 2 :
    • Strategic Map Examples-2
    • Lecture 3 :
    • SMART Goal Example
    • Lecture 4 :
    • SMART GOAL
    • Lecture 5 :
    • What is a Mission
    • Lecture 6 :
    • How to Create a Vision Statement
    • Lecture 7 :
    • What is a Vision
    • Lecture 8 :
    • Strategic Planning Process
    • Lecture 9 :
    • Strategic thinking & QMS
    • Lecture 10 :
    • Strategic Map Examples-1
    • Lecture 11 :
    • Choosing your strategic Objective
    • Lecture 12 :
    • Understanding the context - Summary
    • Lecture 13 :
    • KANO Model
    • Lecture 14 :
    • Interested Parties & their Needs
    • Lecture 15 :
    • SWOT Analysis
    • Lecture 16 :
    • Internal & External issues
    • Lecture 17 :
    • Understanding the Organization and its Context
  • Section 8 : Quality Objectives 7 Lectures 00:39:06

    • Lecture 1 :
    • Quality Objectives & Planning
    • Lecture 2 :
    • ISO & SMART
    • Lecture 3 :
    • Objectives Origin
    • Lecture 4 :
    • Objectives Examples
    • Lecture 5 :
    • Goal Vs Objective-1
    • Lecture 6 :
    • Goal Vs Objective Example
    • Lecture 7 :
    • Goal Vs Objective-2
  • Section 9 : Performance Evaluation 13 Lectures 01:53:58

    • Lecture 1 :
    • Performance Evaluation in ISO 9001 2015
    • Lecture 2 :
    • Customer Satisfaction
    • Lecture 3 :
    • Analysis & Evaluation
    • Lecture 4 :
    • Key Performance Indicators
    • Lecture 5 :
    • Dashboard Examples
    • Lecture 6 :
    • Management Review Meetings
    • Lecture 7 :
    • Improvement
    • Lecture 8 :
    • Nonconformity & Corrective Action
    • Lecture 9 :
    • Nonconformity & Corrective Action Example
    • Lecture 10 :
    • Nonconformity & Corrective Action Origin
    • Lecture 11 :
    • Continual Improvement
    • Lecture 12 :
    • Analysis Mindset
    • Lecture 13 :
    • Quantitative Vs Qualitative
  • Section 10 : Now What? 2 Lectures 00:21:02

    • Lecture 1 :
    • Now what?
    • Lecture 2 :
    • Course summary
  • Section 11 : Helpful Tools 8 Lectures 00:38:49

    • Lecture 1 :
    • SIPOC
    • Lecture 2 :
    • Flow Charts
    • Lecture 3 :
    • Control Charts
    • Lecture 4 :
    • Cause & Effect Diagram
    • Lecture 5 :
    • Pareto Chart
    • Lecture 6 :
    • 5 WHYs
    • Lecture 7 :
    • Other Tools
    • Lecture 8 :
    • Finally
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Hadi el Cheikh,

I am a Quality, Health, Safety and Environmental Leader. Looking for Continual Improvement for business, processes and human beings. Passionate about teaching a wide range of communities to deliver the right information about QHSE. Having an excessive 10 years of experience in the field, Lead Auditor in ISO 9001:2015 and Internal Auditor in other Standards. Certified Lean Six Sigma Green Belt, Root Cause Analysis and other Quality Tools Practitioner. Lead the QHSE Culture Change process in the organization to reach the Interdependent Levels. Worked closely with Top Management and process owners on Measuring and Monitoring the Process and Individual Performances with a well-managed System of Key Performance Indicators, derived from a Crystal clear Strategy Map for the organization and processes. Worked also on behavioural changes with the employees in all functions and levels. I am an Evidence Based Decision maker, falling forward with my mistakes, empowering colleagues, talent spreader, passionate about operational excellence and leading by example. I am very happy to deliver to you my best competencies I gained in the easiest way to be understood. Areas of Expertise include: Strategic Planning - Defining SMART Goals, Key Performance Indicators - HSE System – Safety Culture & Behavior-Based Safety - Process Performances - Production Planning Capacities & Efficiencies - Business Goals Action Plans - Quality Tools (Pareto, Control Charts, Histogram, Process Flow diagrams …) - Quality Control/Assurance - Leans Six Sigma thinker, Root Cause Analysis - Microsoft office and Google Suite.
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