Google Analytics Demystified for Beginners

Google Analytics Training for Beginners - Mastery of Reports for Advanced Web Analytics and Digital Marketing Analytics

Instructed by Anil Batra

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  • Effectively navigate Google Analytics reports
  • Know important Google Analytics reports
  • Add the Google Analytics to your resume
  • Demystify the common Digital Analytics terms and Google Analytics terms
  • Get Hands on Training with a Google Analytics Demo Account
  • Understand Account Hierarchy and Structure in Google Analytics
  • Track the Success of Your Marketing Campaigns in Google Analytics
  • Use Google Analytics for Site Design, UX, Digital Marketing Strategy, eCommerce, Campaign Measurement, Conversion Rate Optimization
  • Learn how to setup Goals in Google Analytics Google Analytics 101 to Google Analytics reports mastery

Google Analytics has become an integral part of Business and Marketing in most of the organizations. Having the right level of knowledge of Google Analytics will help stay ahead of the others in your organization.

In this course, you will learn how to use Google Analytics to measure the performance of your website and marketing programs. We'll cover the most essential, out of the box functionality from account creation to reporting fundamentals and also, how to glean insights from the vast array of data available.  This course will make it easy for you to build upon and learn Advanced Google Analytics.

What you will learn

  1. What is Web and Digital Analytics - get the foundation right
  2. How does Google Analytics work
  3. Getting started with Google Analytics - installing on your website
  4. Understand Google Account Hierarchy and Structure
  5. Connect with a Demo Account - eCommerce site - those who don't have Google Analytics can get all GA functionality in this demo account and gets hands on training and experience.
  6. Create Views and Filters
  7. Overview of various reports
  8. Home Screen
  9. Audience reports
  10. Acquisition reports
  11. Behavior reports
  12. Campaign reports
  13. Create Goals in Google Analytics - measuring success of your marketing efforts
  14. Learn how to track campaigns in Google Analytics
  15. More added frequently

I have worked with Google Analytics since its first version and taught the classes since then.  I teach in a way that even a beginner (with no background) can understand and lead the content to more advanced level content.

Note: This is a beginner’s course and meant for those who want to learn Google Analytics. 

This course applies to everybody from individual running their blogs to people working in the corporations.  If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website performance and visitors.

Note: This course will keep evolving for nest few weeks based on the feedback I get from students. So stay tuned for messages from me and send me your questions. My goal is to provide you the best experience and learning! 

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Analytics, Google Tag manager, Facebook etc. existed and know the inner working of Digital Analytics. 

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

  • Basic computer skills
  • Anyone who wants to Learn Google Analytics
  • Anyone who wants to measure the effectiveness of their digital marketing
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Section 1 : Introduction

  • Lecture 1 :

Section 2 : Overview of Web and Digital Analytics and How Google Analytics works

  • Lecture 1 :
  • What is Web and Digital Analytics
  • Lecture 2 :
  • How Google Analytics Works

Section 3 : Setup Google Analytics

  • Lecture 1 :
  • Signing up for Google Analytics Account
  • Lecture 2 :
  • Installing Google Analytic

Section 4 : Google Analytics reports

  • Lecture 1 :
  • Connecting to a Google Analytics Demo Account
  • Lecture 2 :
  • Overview of Google Analytics interface
  • Lecture 3 :
  • Home Screen of Google Analytics
  • Lecture 4 :
  • Audience Overview Report - Google Analytics
  • Lecture 5 :
  • Acquisition Overview Report - Google Analytics
  • Lecture 6 :
  • Behavior Overview Report
  • Lecture 7 :
  • Conversion Reports - Google Analytics

Section 5 : Configuring Goals and Campaign Tacking URLs

  • Lecture 1 :
  • Creating Views and View Filters
  • Lecture 2 :
  • Creating Goals
  • Lecture 3 :
  • Campaign Tracking in Google Analytics
  • Lecture 4 :
  • Campaign URL Builder
  • Lecture 5 :
  • More to Come.

Anil Batra,

Speaker, Best Selling Instructor, Adviser and Executive Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle. Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums. Anil is the founder of Global Analytics Academy and Optizent, a Digital Marketing and Analytics consulting company.
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