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Google Analytics Basics - Learn on Live ECommerce Data

Learn the basics of analyzing Google Analytics reports and derive actionable insights from the reports.

Instructed by Atanu Ghosh

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  • Google Analytics

This is the first of the series of courses aimed to provide students an acquaintance with Google Analytics and how they can derive actionable insights from simple descriptive reports. The course uses a data lab from a popular online grocery portal Salt n Soap.

The first lectures cover fundamental concepts of Google Analytics like account structure; sessions and users; dimensions, metrics and segments; engagement metrics like bounce rate, pages per session and average session duration and the various types of descriptive analytics like audience, acquisition, behavior, conversion and real time.

The students then learn to read standard Google Analytics reports including various filtering options and their use and reporting on various segments of users.

After familiarization with the reports, the students learn geo analysis of visitors and their engagement with the eCommerce portal. Defining different types of reports like Pie chart, Bar chart, Pivot table are also discussed in this section. This helps students to derive actionable insights for business.

Measuring goals or conversion is a very important aspect of any analytics. The next series of lectures exposes students to measuring conversions or goals for a company through Google Analytics. Using custom reports the students can learn how to create interesting actionable insights on business questions like "Which day of the week is my sale the highest and which day is it the lowest?"

Finally, in the conclusion, the students are given a brief exposure to the admin section of Google Analytics.

  • Nothing much. A laptop or a mobile device and a good internet connection. That's pretty much it. You are good to go.
  • You just need to be reasonably comfortable in use of computers. Almost anybody can learn and use Google Analytics.
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Section 1 : Google Analytics Basics

  • Lecture 1 :
  • Course objectives and introduction to data lab Preview
  • Lecture 2 :
  • Understanding account, property and view
  • Lecture 3 :
  • Understanding sessions and users
  • Lecture 4 :
  • Understanding dimension, metric and segment
  • Lecture 5 :
  • Understanding the types of descriptive analytics
  • Lecture 6 :
  • Setting the date range for reports
  • Lecture 7 :
  • Understand segment and segment reports
  • Lecture 8 :
  • Reading reports on different timelines
  • Lecture 9 :
  • Using secondary dimension
  • Lecture 10 :
  • Creating Pie Chart, Bar Chart and Pivot Table
  • Lecture 11 :
  • Developing custom reports
  • Lecture 12 :
  • Getting an overview of admin section
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Atanu Ghosh,

Atanu is an Educator and a Coach and the Founder and CEO of Bluebeaks Solutions engaged in education, research, consulting and training in the digital transformation domain. Atanu is a Visiting Faculty in several leading academic institutions in India like Praxis Business School, XLRI, IIM Calcutta and IIM Udaipur. Atanu has designed and delivered various courses related to digital transformation and technology management in these institutes. Some of the flagship courses designed and delivered by Atanu are 1. Digital Marketing 2. Digital Transformation Strategy 3. Blockchain for Managers 4. Digital Media Analytics 5. Code-free Analytics 6. Data Visualisation 7. E-Commerce 8. Software Project Management 9. Agile Methodology 10. Enterprise Resource Planning Atanu has delivered these courses for professionals as well as post-graduate management students in classroom as well as live online formats. Since 2015 Atanu has delivered approximately 5,000 hours of lectures and has trained has trained more than 5,000 students and professionals globally. Before his entrepreneurial stint as an educator and coach, Atanu was a Director with IBM and, prior to that, a Principal with PwC Consulting. Atanu has consulted various Fortune 100 companies in India, USA, UK, Singapore and China. Atanu is an Electrical Engineer from Jadavpur University, Kolkata, India and a Post Graduate Diploma in Management from Indian Institute of Management Bangalore, India.
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